Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Focus Groups to Inform Nuestro Barrio: An Edutainment Soap O

No description

Annisa Patimurani

on 22 September 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Focus Groups to Inform Nuestro Barrio: An Edutainment Soap O

Focus Groups to Inform Nuestro Barrio: An Edutainment Soap Opera (2006)

Thirteen-episode telenovela (soap opera) miniseries on financial literacy education, aired on American network, e.g., WB, UPN
Joint collaboration of Community Reinvestment Authority of North Carolina (CRA-NC, now Reinvestment Partners), Freddie Mac, and Bank of America
Targeted at low- and moderate-income, unbanked and underbanked first-generation Hispanic/Latino immigrant population in North Carolina and North America at large
Aimed at increasing financial literacy level and reaching out to rapidly growing Hispanic segment of homebuyers
Focus Group Research - Sentient Research 2006
Technique: Exploratory
Data collection approach: Focus Group
Respondents/Participants: Two female groups, one male group
Incentive: $50 compensation
Findings on barriers and motivations to bank and/or get a residential mortgage
Nuestro Barrio Trailer
Informational Objectives and Findings
Barriers to opening bank accounts: Confusion over identification requirements, concern over hidden bank fees, trust issues over personal information
Barriers to getting home mortgage: Misinformation on downpayment and interest rate
Full transcript