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Pink Tartan

Group Presentation for FMPC 500. Group Members: Kaelin King, Katherine Koren, Khrystyna Leochko, Cally MacLean and Erika Whitehall

katherine koren

on 4 December 2013

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Transcript of Pink Tartan

Get to know Pink Tartan
Meet the Brand
Founded in Toronto in 2002 by
Kimberley Newport-Mimran
Current marketing mix
Ready-to-wear clothing, selective distribution, bridge price point, collaborations & promotions, social media
Objective of our promotional mix
Increase awareness of the Pink Tartan brand in Canada
Target audience of our promotional mix
Pink Tartan’s target market

Promotion #1: TIFF Sponsorship
Promotion #2: Flare Advertisement
Attendee demographics
Target market
1.4 million in attendance (2011)
Media coverage
Social media
Canadian symbol and source of pride

In the Shadows of Joe Fresh
Benefits to magazine advertisements
Focused attention
Relevant and welcomed
Lasting message
Drives social media activity

Flare Magazine

Increasing brand awareness through:
Flare Ad campaign
Contest Winners!
Full transcript