Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Pink Tartan

Group Presentation for FMPC 500. Group Members: Kaelin King, Katherine Koren, Khrystyna Leochko, Cally MacLean and Erika Whitehall
by

katherine koren

on 4 December 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Pink Tartan

Get to know Pink Tartan
Meet the Brand
Founded in Toronto in 2002 by
Kimberley Newport-Mimran
Current marketing mix
Ready-to-wear clothing, selective distribution, bridge price point, collaborations & promotions, social media
Objective of our promotional mix
Increase awareness of the Pink Tartan brand in Canada
Target audience of our promotional mix
Pink Tartan’s target market

Promotion #1: TIFF Sponsorship
Promotion #2: Flare Advertisement
Why
Attendee demographics
Target market
1.4 million in attendance (2011)
Media coverage
Social media
Canadian symbol and source of pride

Introduction:
In the Shadows of Joe Fresh
Why
?
Benefits to magazine advertisements
Focused attention
Relevant and welcomed
Lasting message
Drives social media activity

Flare Magazine
Demographics
Distribution

Conclusion
Increasing brand awareness through:
TIFF
sponsorship
Flare Ad campaign
Contest Winners!
Full transcript