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Describe how media shape public opinion. What are the conse

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by

Olivia Woods

on 17 April 2014

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Transcript of Describe how media shape public opinion. What are the conse

Describe how media shapes public opinion. What are the consequences of the media's influence on public opinion?
How Media Shapes Public Opinion Cont.
Media portrays public leaders in a positive way
Staging political events
Publicizing a cause
Civil rights movement
Media was very important to attract attention to their cause
The media got more people involved to help the civil rights movement
Consequences of the media's influence on public opinion
Consequences of the Media's influence on public opinion cont.
People will believe the media
If reporters lie about a politician it can affect that politician's career
Portraying public leaders in a negative way
Reports focusing only on something a politician does wrong instead of correct
Negative videos
Conclusion
There are many advantages and disadvantages to the media
Advantages
Set public policy
Portraying public leaders in a positive way
Publicize a cause
Disadvantages
Amount of time a story gets
Lies in the media
Portraying public leaders in a negative way
How Media Shapes Public Opinion
Helps set the policy agenda
"The list of subjects or problems to which government officials, and people outside of government closely associated with those officials, are paying some serious attention at any given time."
If the media focuses on a certain problem then the government will focus on it because that is what the public wants taken care of
The amount of time each story gets
If a story gets more news coverage than another people will believe it has more significance, even if it does not
Then they will neglect other stories that could be more important
Full transcript