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Ahlan Store

Presenting Ahlan Store project for AHLAN contest
by

Muhammad Sherbeeny

on 24 March 2014

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Transcript of Ahlan Store

Ahlan
Snapshots
Vision
لBusiness Canvas
Timeline
Samples
Thank you :)
Questions?
S t o r e
from the future!
Values
Promises
A brand
that supports
global positive image about Islam.
Integrity
Creativity
Ergonomics
Commitment
Professionalism
Supporting proper inviting to Islam
Customer-oriented
Quality materials
Elegant designs
Products
Cloths
Mugs
Bags
Toys
Books
Gifts
Badges
Problems
Solution
Key Metrics
Unique Value Proposition
Unfair Advantage
Channels
Customer Segments
Cost Structure
Revenue Streams
Funding Ahlan activities
Supporting Muslims to invite to Islam
Branding Ahlan
Partnering with big brands for our designs
Online stores with online payments and COD
Designs based on researches and proofs
Social: Followers and shares
Stores: Purchases and feedback
New Muslims
Our products will empower
Muslims around the globe
to easily and properly present
a positive image about Islam
through designs based on scientific research
Ahlan activities
Ahlan volunteers
Free shops: Zazzle, Cafepress, SpreadShirts, MySoti, RedBubble
Social networks: Facebook, Twitter, Instagram, Pinterest, Google+
Ahlan websites
Ahlan products
Flyers with free books
Global (English) vs Local (Arabic)
Males vs Females
Kids vs Youths vs Older
Designs: EGP 700 avg
Ads: EGP 3 avg per customer
Website: EGP 100 annually for domain
Salaries: Two marketeers with Islamic researching skills (EGP 2500 for each)
Min commission of $ 3 per item
Min target of 500 monthly purchases
Hiring marketeers
(one at least)
Redesigning
Ahlan logo
Researching
3 messages
of designs
3 designs
by a freelancer
2-4 weeks
1-2 weeks
1-3 weeks
2-4 weeks
Creating
Ahlan Store
Website
and social accounts
Creating
a free shop
on Zazzle.com
Creating website
content to explain
each design
with references
2-3 weeks
1 week
1-2 weeks
Preparing
the marketing
campaign
2-3 weeks
Launch
Max of 16 weeks to launch
Around
EGP 8500 monthly costs
vs
EGP 10000 monthly revenues
Full transcript