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How the Historic Use of Black Social Dance in Advertising Explains the Future of U.S. Hispanic Marketing

Prepared for: University of Miami - International/Cross-Cultural Advertising Class (Martin Cerda - Encuesta, Inc. - Guest Speaker) Presentation Date: 10/24/12 - Version: Video Quality Optimized for Download and Portability
by

Martin Cerda

on 17 November 2012

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Transcript of How the Historic Use of Black Social Dance in Advertising Explains the Future of U.S. Hispanic Marketing

The Future of Intercultural (and U.S. Hispanic) Marketing A Day In The Life 10/01/12 The Election of Bidzina Ivanishvili (Prime Minister of Georgia) Georgia on My Mind - Part One 1990-2010 Population Shifts in Atlanta, GA Georgia on My Mind - Part Two Social Identity Theory in Today's Society What is happening...? Chevrolet Silverado TV Commercials: Model Year 2008 and 2012 What do you do...? Black Social Dance in Television Advertising
By Carla Stalling Huntington Dimensions of Social Dance in Commercials Ethno-Racial Self-Identification Methods Who are you...? 2010 Census Race and Hispanic Origin Alternative Questionnaire Experiment (AQE) U.S. Census Bureau Encuesta, Inc. Ethno-Racial Open Identity Classification (EROIC) System Unstructured Ethno-Racial Identification What is next...? The Tanning of America
By Steve Stoute (of the ad agency Translation) It's Just Being Honest The Inspirational Story of Aimee Mullins No Limits By Martin Cerda - Founder and Research Director It's About Time - Part One Time Magazine Covers: 10/16/78 and 3/05/12 It's About Time - Part Two Thelma Gibson and Condoleeza Rice What Will the Future Look Like? Time Magazine Cover (11/18/93) and Soledad O'Brien (CNN) How the Historic Use of Black Social Dance in Advertising Explains the Future of U.S. Hispanic Marketing Q&A How Might This Be Applied in the Marketplace? BEHR Colores Origenes Collection of Paints (2005) Norman Rockwell's Other View of America “New Kids in the Neighborhood” Look Magazine: 5/17/67
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