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Garage Door Depot

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Manitoba/Ontario Prezi

on 22 March 2016

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Transcript of Garage Door Depot

Welcome!
We are not trying to create a market for your product.
Advertising
Advertising
We are trying to exploit the market that already exists and direct customers to your place of business.
It's what you do when you can't see someone in person.
Advertising

How to Advertise
Why Radio?
C
r
e
a
t
i
v
e
l
y
Frequently
Frequently
Frequently
Frequently
Frequently
Frequently
frequently
frequently
frequently
frequently
Consistently
Radio is on:
In the car, at home and at work
Streaming online and on your mobile phone
It’s in stores, restaurants and at the dentists office

Radio is always accessible
Wherever You Are...
Radio is There With You!
It's Mobile!
It's Sound
Radio is sound - intrusive, irresistible sound - It makes electronic media the long distance runner of advertising.

Broadcast wins the hearts of customers before they're in the market for your product.

Sound is memorable. Consider music and all those songs you know the lyrics to without ever intentionally learning them
It's Effective & Personal
Your potential customers spend more time with radio and online than any other type of local media

92% of adults listen to radio an average of 20+ hours per week

CFRY, Country 93, Mix 96 & PortageOnline.com have a personal and local connection with our audience
A Sound Partnership
How did you get here?
2016
Where are you now?
2020
Where are you going?
S.W.O.T.
Strengths:
Offer service, sales and parts
Service makes the most money
They service all brand name doors
They promote seasonal service
They are “Safe Door PM” certified for commercial clients
They cover all of southern Manitoba
Have large inventory of parts
Have four employees
Have few competitors


Weaknesses:
Lack of awareness
Lack of labor pool
Significant travel time
“Same day service” offering on their website...causes difficulties in some cases
Many of their parts come for the USA, which and can cause delays
Contractors don’t use Garage Door Depot enough
Location in St. Claude is sometimes a weakness

Opportunities:
Perhaps a storefront in Portage and Brandon some day
To increase efficiency of employees in keeping up with daily duties; possibly enhance working environment to increase productivity

Threats:
Continued lack of awareness
Value of dollar/down turn in economy

A recent study conducted by Google (yes, Google) states that "using broadcast media (TV and Radio specifically) greatly enhances search results."

This infomation is an invaluable combination which will prove that "radio + search" is the real winning combination to drive their sales.
Nielson Report, January 2016
-SELL PRODUCTS/SERVICES TODAY
-DIFFERENTIATE OUR BUSINESS PRODUCT
-BUILD BRAND AWARENESS
- Sell service today
-Promote the way you do business/innovation

How Garage Door Depot Can....
AGE OF PRIVATE DWELLINGS
Dwellings in Portage la Prairie
approx 5600
approx 1500 require new overhead door
Dwellings in MacGregor (and surrounding area)
approx 500
approx 150 require new overhead door

Dwellings in Gladstone (and surrounding area)
approx 500
approx 150 require new overhead door

Dwellings in Carberry (and surrounding area)
approx 500
approx 150 require new overhead door

Dwelling in Austin (and surrounding area)
approx 300
approx 75 require new overhead door


That's a total of 2025
new doors

Based on an average investment of $2,200.00...


Total Value ... $4,455,000.00
OR.......
Dwellings in Portage la Prairie
approx 5600
approx 1500 require door servicing

Dwellings in MacGregor (and surrounding area)
approx 500
approx 150
require door servicing

Dwellings in Gladstone (and surrounding area)
approx 500
approx 150
require door servicing

Dwellings in Carberry (and surrounding area)
approx 500
approx 150
require door servicing

Dwelling in Austin (and surrounding area)
approx 300
approx 75
require door servicing
That's a total of 2025 needing servicing

Based on an average investment of $400.00....


Total Value ... $810,000.00
Full transcript