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The Mediatization of Culture and Society by Stig Hjarvard

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Elizabeth Nance

on 14 November 2013

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Transcript of The Mediatization of Culture and Society by Stig Hjarvard

The Mediatization of Culture and Society by Stig Hjarvard

Author, Stig Hjarvard

Stig Hjarvard, PhD, is a Professor and Vice-Chair at the Department of Media, Cognition and Communication at the University of Copenhagen, Denmark.

While he is recognized for his articles on journalism, the media, and globalization, he is most renowned for his theories on mediatization, a new concept that has emerged in response to the media’s growing influence on social and cultural institutions

What is Mediatization?
Mediatization is defined as the process where culture and society become dependent on the media and their logic

Explains how the media has spread to, become intertwined with, and influenced other social institutions and cultural phenomena like politics, play and religion.

Stig Hjarvard considers how characteristics of both old and new media come to influence human interaction, social institutions and cultural imaginations.
Mediatization's Reach
The Mediatization of Culture and Society studies the concept of mediatization in four different sections: politics, religion, play, and lifestyle.

The first focuses on politics and pays specific attention to the transformative influence of the media on political matters.

first and foremost a result of the media’s role as negotiator of public consent for political decisions

Hjarvard also writes a section on the mediatization of religion, which aims to develop an understanding of how the media works as an agent of religious change.

Through this process of mediatization, the media has come to influence and alter religion at several levels, including the authority of religious institutions, the symbolic contents of religious works, and other religious practices and traditions

The third section deals with the mediatization of play, and chooses to convey the fact that a growing media presence has caused a change in children’s play behaviors.

For instance, just fifty years ago, children solely played with solid objects, whereas today, children’s toys have become more of an immaterial nature. Objects are visual representations on a screen and they are manipulated via the media interface. Actors that inhabit these alternate worlds are seldom-realistic characters

The last section addresses the mediatization of lifestyle, and shows how the mediatization process affects our relationship between the individual and society.

He particularly focuses on how the media has “enabled, structured, and changed how individuals acquire normative orientation and enter into social relations with each other”
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