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LEGOS

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by

Jessica Hughes

on 12 January 2014

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Transcript of LEGOS

LEGOS
Products made
The lego company has made various
different products.
Thy came out with over 150 lego
video games, lego T.V
SHOWS, LEGO BUILDINGS, AND SOON
THEY'LL HAVE THEIR VERY
1ST MOVIE COMING OUT, but the most
known thing they
produce are the millions of
building blocks
Lego History
the word lego came from two danish words "leg godt" meaning "play well".
the lego company was founded by ole kirk Christainsen in 1932. the company was handed down through family and is now owned by kjeld kirk kristainsen.
started as a carpenter company called ChrISTIASEN COMPANY THAT WAS VITAIL TO THE ECONOMY OF BILLUND
FIRST LEGO BRICK WAS INTRODUCED IN 1954 AND IN 1947 THE LEGOS WHERE MASS PRODUCED.
owned companies and joint ventures
The lego company does not own any other companies. The reason I have concluded this is because they already make enough money with their own company.
lego has joint ventures with cartoon network,& 48-57 others

Lego Quote
" Caring is about the desire to make a positive difference in the lives of children, for our partners, colleagues and the world we find ourselves in, and considering their perspective in everything we do. " lego website
Their Aroach / vision & competition
the lego company wants to make a positive impact around the world and give children amazing, quality play experiences that will last a life time.
their vision is to invent the future of play
competitors: hasbro,oxford toys,megablocks
S.W.O.T
Strengths:strong and lasting product, rememberable play experience.
WEAKNESSes:products recalling, steping on the freaking lego brick.
OPPERtUNITIES:investment into joint ventures,becomeing world wide.
THREATS:competitors,& out door playing.
Ultimate threat &
Finical analysis
i think the ultimate threat is people trying to sew by getting hurt by the product
5,613 mDKK$ is how much they earned in just 2012
Recommendation & short
video.
i would invest in smaller companies to get more profit later.
Full transcript