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Imprezzing rapport 2 -

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Imprezzing Scandinavia

on 3 May 2017

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Transcript of Imprezzing rapport 2 -

Large bank
Head of dep
Large
bank
specialist
Small
Banks
Sven-K. T.
List of feedback, by country

Overview of content in the two report types

Design changes (running info boxes, placeholders for tables)
Facts driven
Specialist
Big picture
Quick overview
Collagues, customers
Collaboration
Process
Structure
History
Imprezzing:
Redesign of
Fraud Rapports 2
Christina Steensgaard Høyer
Norwegian and Finnish interviews:

Customers
Internal stakeholders
From
Sender
oriented
to
Reciever
oriented communication
Recipient analysis
Typology model: HBDI

Demonstrate Nets is dynamic, adaptable

Earn our trust - listen to needs, show the road ahead


Share hypotheses and causes related to data

Demonstrate expert knowledge
Further work:
This is new - but looks familiar
Short summary

Easy to skim

New approach

Still detailed

Order is prioritized - we have edited for you

Recognisable from month to month
Adaptable, also to longer text.

All is PPT and image building blocks

Recommendations differs from summary - illustrations larger, and contains storytelling

Boxes are green
White paper -
article

Optional
Descriptions
Colors to bars
Uniforming the charts:
Explanations to point and/or summaries
Replaces the appendices.

More and shorter explanations

Dual function:
Internal
and
External
Uniform
Produce
Use Nets corporate colors for the diagrams

No abriviations in title, subtitle, and legends

All axis information like this – no angeling of axis text

Euro or other currencies always like this

Same partition of axis when successive charts are comparable
Takeaways - short list
Generally:
Good meetings, informative customers. They like Nets, and want to engage more in dialogue
Takeaways - short list
I propose Nets work with two versions of reports
Small banks - user friendly, easy to reuse
Large banks - customized, heavy on detail, easy to reuse

Customers, No and Fi
Large Banks
Large bank
Head of dep
Large
bank
specialist
Sven-K. T.
Data approach
Specialist
Big picture
Quick overview
Collagues, customers
Collaboration
Process
Structure
Small Banks
Small banks
Sven-K. T.
Data approach
Specialist
Big picture
Quick overview
Collagues, customers
Collaboration
Process
Structure
Tailor report individually
Smart support in design and storytelling
Prepare well
Use report a kickoff for dialogue - important
Deliver above expectation
See report as a process, not as an end product
Demonstrate high specialist knowledge
Focus on storytelling
Report should be easy to understand
Self explanatory
Communicate to target groups above and below recipient
Contain benchmarks to similar banks
Focus on storytelling
Report design
Fills the purpose
Report content
Positive surprise
Reuse in other PPTs
Invites to dialogue
Prompts storytelling
Customer
impact
Branding effect
Report content
Basis point: One new suggestion for improvement
Report could have more value for reuse internally with customers
Report design
gets good feedback. "It looks like Mastercards reporting, that's good"
Small improvements in report design - we will make a list
Situation - reporting, report and design
Norwegian customer relation situation is similar to the Danes .
In Finland a little different situation, good practice, and strong in thinking business and customer relation
Meeting frequence
- decide and inform
Drives business
changes
5
# 1
Basis point
August
July
Good for discussion
Customer: We can handle the knowledge
# 2
Storytelling
Fraud prevention is good stories - "cops and robbers"
Insert in White Paper and info-boxes
Go from factual delivery to stories with HIGHER retelling value
Situation
BAD
Seeking
solution
Finding solution/knowledge
Situation
GOOD
Simple storytelling model
Crooks
Helpers
Heros
Just a little bit of
# 3
Attached info, running
August
July
June
May
All time low, due to ....
All time high, due to ....
Idea from Finland: Helps rembering cause and effects - for reporting meeting, and for reusage in the Banks
# 4
Tailor for large banks
Think communication type: Different receivers may want different designs. That is good!
Have a continuous dialogue
All types of receivers likes good stories, and "softer" text
Dashboard access to data
Most said: Do not make it to complicated, easy access
Few said: Give us full access to large amount of data

# 5
Prepare with care
"Good preparation saves time"
Listen to ideas and needs, and incorporate them next report. Ask and investigate.
.. or make them into additional products
Have a prep meeting ahead of the fraud reporting meeting
Control the time during meetings
For large banks - small improvements will happen regularly
Report is aimed all types

Meeting is planned with bank representatives types in mind
Customer feedback positive
Full transcript