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HER Realtors - Listing Presentation [Shared]

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Ali Alatas

on 15 March 2016

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Transcript of HER Realtors - Listing Presentation [Shared]

Selling Your Home with
Family | Innovation | Results
Equal Housing
Everyone benefits from an open housing market. Restrictions limit the pool of homes for sale and hinder those who are hoping to sell.
Federal Law – The Right of Every Buyer.
The Decision Process
Step 1
Understand your needs, concerns, & expectations
Step 2
Tour the property
Step 3
The Real Estate Process
Step 4
The HER story
Step 5
Review customized marketing plan
Step 6
Forms, details, & timing

Getting Started
Let’s start with YOU… and review your needs:

Why are you moving?
Where are you moving?
What is your time frame?
Why did you select this home?
What have you enjoyed most living here?
What major improvements have you made?
What are your most important considerations in regards to selecting HER Realtors & Myself to represent you?
What are your expectations regarding your home’s value?
Are you ready to list today?
Let’s Tour Your Home!
Walk me through the property as if I were a prospective buyer.
Selling your house is a complex process.
I’m with you every step of the way.
The HER Story
Harley E. Rouda, Sr.
founded HER Realtors in 1956. Stressing the importance of professionalism, integrity and quality service, HER Realtors quickly became the #1 Full Service Brokerage in central Ohio by 1967.
served as President of the CBR, OAR & NAR and was known for being one of the greatest pioneers and innovators in the real estate industry. His values of Family, Innovation, & Results remain an integral part of the HER Realtors philosophy!
CEO’s Best of Business
HER Realtors
was voted central Ohio’s “Best Residential Real Estate Agency” for
seven consecutive years
by Columbus C.E.O. Magazine in its “Best of Business 2015” feature.
HER Is #1
With $2.1 billion in sales volume in 2015 and 11,636 closed transactions, we significantly outperformed our closest competitor and closed nearly 12 transactions per agent…
almost twice the industry average!
Columbus Market Share:

HER Leads the Competition in both Listing and Buyer Sales!

that HER marketing generates more qualified buyers than the competition.
Buyer & Seller Sales Units
January 1, 2015 – December 31, 2015
HER Family of Service Providers
Marketing Your Home With
The key to selling your home as fast as possible, for as much as possible, is to treat it like a product and generate maximum exposure to potential buyers.

Let’s take a look at some of the major tools we’ll use to market your home…
Centralized Showing Service
Showing notifications can be emailed or texted to you to reaffirm all showing dates and times

You will have access to your showing details and feedback online, 24/7

Showing details and feedback reports can be emailed directly to you – daily or weekly

CSS members report approximately 15% more showings after enrolling
Centralized Showing Service (CSS)
Features Provided:
Professional Photos
When a typical buyer looks at a property online, the first thing they do is look at the photos.
While curb appeal is the seller’s responsibility, web appeal is mine. You only have one chance to impress, and professional photos help accomplish this goal.
Matterport 3D Showcase
Bring your listing to life.
The Matterport 3D Showcase is the most realistic, immersive way to experience a property online.
95% of buyers start online and want 24/7 access to information.

Let’s look at the online presence your home will have with our marketing plan…
Real Estate Websites
Your Listing is Automatically Distributed to Major Real Estate Websites…here’s how it works:
Web Statistics
Facebook is the world’s largest social network, with over a billion active users. Targeted Ads allow us to focus marketing efforts on those most likely to buy.
1.49 billion monthly active users
968 million daily active users
72% of online adults visit FB at least once per month
91% of millennials (15-34 yrs old) use FB
rhood M
HER Realtors - the most recognizable and trusted company yard signs in Central Ohio

• Exclusive to HER and a virtual 24/7 brochure box

“Just Listed” postcards with photos & info.
Direct Mailings
I have access to easy systems to target mailings by zip code, streets or demographic information to search for your home’s buyer.
Open House
Open houses are a win-win for the agent & seller. I use open houses to find un-represented home buyers, and while serious buyers will most likely be agent-represented and setup a private tour, an open house will give your home added neighborhood exposure.
Area Realtor Tour
In most parts of Columbus, there are weekly meetings where Realtors can discuss current inventory.
At these meetings, we will…
Advertise your home to local Realtors
Setup a tour to let them see the property and provide feedback
Communication is key to making you feel comfortable and in the loop when selling your home. To ensure continuous communication, we provide the following…
Weekly Showing Report – to recap showing activity and feedback
Monthly Marketing Report – to recap marketing activities & update you on market conditions
My Mission
Provide Exceptional Service

To help you attain the highest possible price in the shortest amount of time, while managing the details of the sale, and representing your interests.
Jim Ross, The Chard Group
Anytime. Anywhere. Everyday.
My Role
I will
to your goals, develop and implement a


, always be
and share customer

. I will help you

and represent

throughout the sale, always respecting your
and use my

to assure your

efficiently to

Why HER? Why Me?
Why list with HER Realtors:
1. Our Core Values
2. Greater Exposure with Proven Results
3. HER History
4. One-stop, Professional Service
5. Referral Network
Why list with Me – I’m trained to:
1. Create Marketability
2. Generate Inquires & Convert to Appointments
3. Separate Lookers from Buyers
4. Negotiate for Best Possible Price & Terms
5. Coordinate the Financing, Timing, & Closing
I’m ready to go to work for you…
Jim Ross, The Chard Group
Pricing Your Home
Pricing your listing correctly is very important!
The Best Strategy for selling homes

FASTER & for MORE $...

…Catch the WAVE!
determine your home’s fair market value
price it accordingly at the onset
Agents don’t set the price
The Market sets the price
Price is always a moving target – houses that close, new listings, …
Our goal is to educate you on the market and choose a price that is competitive
The 10/21 Rule
If we get < 10 showings in the first 21 days ≈ 10% off in price
If we get > 10 showings in the first 21 days with no offers ≈ 5% off in price
Notes About Pricing:
Home Selling Process
Market Share
HER Realtors, The Chard Group
The HER Story
Neighborhood Prospecting
With access to the names and phone numbers of surrounding homes, I'm able to contact neighbors and generate additional interest on your property.
Full transcript