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Scratch

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by

Meredith Peck

on 20 May 2016

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Transcript of Scratch


1. Introduction To Our Digital Concept
2. Value Proposition
3. Mission & Values
4. User Profile
5. User Testing
6. Research Findings
7. Design Program
8. Business Model
9. Expectations & Conclusion
OUR DIGITAL CONCEPT
RESEARCH FINDINGS
Our research uncovered some similar concepts:

Time Based Currency
Pay It Forward Day
LETS - Local Exchange Trading System

But none of the existing offerings are simple, user friendly or innovative....


"If you scratch my back, I'll scratch yours"

A fast, user friendly and intuitive way to facilitate the exchange of goods and services online without the need for money.


AGENDA
OUR MISSION & VALUES
USER TEST RESULTS
VALUE PROPOSITIONS
DESIGN
MISSION: "It is our mission to bring people together. We aim to promote the exchange of goods, knowledge and services by enabling people help each other"

VALUES: "Honesty, Integrity, Community Welfare, Action, Intergenerational Learning, Sustainability, Fight Isolation, Recycle"
HOW IT WORKS
Allows people to help each other
Facilitates sharing
Easy karma points!
Helping is contagious
Quid pro quo - get something for something
What does scratch do for you?
BUSINESS
Inspiration
Funding
Private
&
Public

CONCLUSION
Easily barter
Simple, modern delivery
Tailored to our users
Sustainable
Full transcript