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TOYOTA: A global auto manifacturer

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louati mahdi

on 12 November 2013

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Transcript of TOYOTA: A global auto manifacturer

TOYOTA: A global auto manufacturer
TOYOTA: A global auto manifacturer
About TOYOTA motor cooperation:
the largest automobile manufacturer in 2012 by production (200-millionth vehicle).
thirteenth-largest company in the world by revenue in 2013.
production facilities in over 28 countries.
known for the lean manufacturing and global complementation.
where should the plants be located and what degree of flexibility should be built into each?
what capacity should each plant have?
apply its global complementation strategy to its part plants
each plants should be designed with the capacity to supply its regional factories
should plants be able to produce for all markets or only specific contingency markets?
flexibility to supply other markets when local market is weakened
plants should be able to supply at least one more market
how should markets be allocated to plants and how frequently should this allocation be revised?
standard allocation must be optimized during the planning phase
adjusted when necessary and reviewed annually
what kind of flexibility should be built into the distribution system?
optimized regionally between the factories and their supplying parts plants.
it will be necessary for cost effective distribution to occur between plants and factories to non local markets
houw should this flexibility investment be valued?
Toyota to capture demand and revenue from non local markets.
Toyota's supply chain will have greater access to markets and has the potential to capture greater value.
what actions may be taken during product design to facilitate this flexibility?
uniformity between among global products for flexibility among markets.
product design engineers should craft elements that both maximize uniformity and satisfy local needs.
how should markets be allocated to plants and how frequently should this allocation be revised?
Uniformity among global products for flexibility among markets
Product design engineers should craft elements that both maximize uniformity and satisfy need
by Mahdi Louati, Mohamed Medhioub and Mohamed Ali Djmal
Full transcript