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Journey to Consumer Insights
Transcript of Journey to Consumer Insights
Plan and Write TDR Blog Post
Build trust and grow dairy advocates on behalf of America's dairy farmers
Judy Jarvis and Kristin Schrieber
Tips to include more potassium in the diet
Effect of potassium on blood pressure
Potassium in dairy knowledge gap
Address future topics that connect with consumer and health & wellness insights
Continue to gather research and resources that promote and protect consumer confidence in dairy
Closing the Knowledge Gap
Identify top knowledge gaps
Plan and write TDR blog post
*Information retrieved from 2013 Healthcare Professionals Tracker
and close knowledge gaps about
based information and consumer insights by creating
that is aligned with communication themes and evolving storylines
Healthcare Professionals Tracker (2013)
Dairy Tracker First Quarter (2014)
Pesticides, Hormones and Antibiotics in Milk
Milk Pasteurization and Nutrients
"Added ingredients, thickeners or preservatives present in non-dairy milks that may be less healthy to consume"
"Belief that overuse of antibiotics on farms is a "persistent" problem, particularly on "factory farms"
"Belief bolstered by studies that pasteurization removes some nutrients, but also bacteria that is helpful to the immune system"
Researched broader body of science