Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Journey to Consumer Insights
Transcript of Journey to Consumer Insights
Plan and Write TDR Blog Post
Build trust and grow dairy advocates on behalf of America's dairy farmers
Judy Jarvis and Kristin Schrieber
Tips to include more potassium in the diet
Effect of potassium on blood pressure
Potassium in dairy knowledge gap
Address future topics that connect with consumer and health & wellness insights
Continue to gather research and resources that promote and protect consumer confidence in dairy
Closing the Knowledge Gap
Identify top knowledge gaps
Plan and write TDR blog post
*Information retrieved from 2013 Healthcare Professionals Tracker
and close knowledge gaps about
based information and consumer insights by creating
that is aligned with communication themes and evolving storylines
Healthcare Professionals Tracker (2013)
Dairy Tracker First Quarter (2014)
Pesticides, Hormones and Antibiotics in Milk
Milk Pasteurization and Nutrients
"Added ingredients, thickeners or preservatives present in non-dairy milks that may be less healthy to consume"
"Belief that overuse of antibiotics on farms is a "persistent" problem, particularly on "factory farms"
"Belief bolstered by studies that pasteurization removes some nutrients, but also bacteria that is helpful to the immune system"
Researched broader body of science