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Google prezentacija

Online Marketing na Google Mreži - By Dragan Stević - CreITive Group - CiljniMarketing.rs
by

Veljko Vasic

on 6 December 2013

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Transcript of Google prezentacija

www.CreITive.rs
Google Search network
Prednosti Google oglašavanja
Hvala na pažnji !
Precizno usmeravanje oglasa na ciljane grupe
Niska cena oglasa
Mogućnost pracćenja detaljnih statistika
Ogroman ROI
Plasiranje oglasa ljudima
koji upravo tržaze ono šsto nudite
Globalna pokrivenost
O kompaniji Google
Sediste - California, United States
Broj zaposlenih - 53,861 (Dec 2012)
Profit US$ 10.74 milijardi (2012)
- Jedan od 3 internet giganta u svetu.
- Tržišni lider na polju internet pretraživača i online oglašavanja
- Preko 600 miliona poseta dnevno.
Google u komercijalnoj upotrebi
“It's All About Results” - Google Adwords
- Sistem placenih ciljanih oglasa
- Glavni marketinški proizvod Google-a
- Osnovni izvor prihoda Google-a
Google pretraga:
Analiza kljucnih reci
Google Trends
Pozicija Oglasa
u Adwordsu:
Max CPC
Primer tekstualnog oglasa:
Organski rezultati pretrage. ( SEO )
Placeni rezultati pretrage - PPC model
Google Display Network
-Mreža Multimedijalnog Oglašavanja
Vrste targetiranja na GDN
Interesne kategorije
Remarketing
Kontekstualno
Placements
Šta je GDN?
- najveca globalna mreza multimedijalnog oglasavanja (pokriva 83% svetske online populacije)
- preko 2 miliona sajtova (YouTube, Gmail ... )
- komunicira preko svih uredjaja i platformi
Primer oglasa na GDN
Analitika i pracenje konverzija
Multi Screen World
Interne Statitstike Google-a
+
Marketinški nastup na
by
Dragan Stevic Stex
Ekstenzije oglasa
Full transcript