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Understanding audio-visual media through audio-visual language

An educational journey using GLO maker tool

Valentina Chinnici

on 24 September 2015

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Transcript of Understanding audio-visual media through audio-visual language

Understanding audio-visual media through audio-visual language
An educational journey using GLO maker tool


Oral communication




This category involves the use of
different media

“We can find multimedia, in other words
dialogue between media and codes
, even outside a digital framework. [...] What allows us to consider cinema, TV, radio, telephone as expressions of multimedia technology is the fact that all these media contribute to the same use context".

"We can consider audio-visuals media as an
oral framework
: differently to written tradition, oral communication doesn’t need diligence and attention from users, but it focuses on superficial and temporary impressions".
"In the same way, messages that come from audio-visuals media take place in time and live through time. The luminous texts on the movie and TV screen are like sounds: if you don’t catch them immediately, the moment they are broadcasted, you lost them, and you cannot find them, despite of writing and printing, permanently and “easy” to recover it".
"There is a strong characterization on the aesthetical side, in order to move the spectator and balance out the lack of permanence with repetition. Using
, audio-visuals messages build the knowledge and experience effect on individual and groups”.
It's all about

'In the middle of XIX Century, with the arousal of telegraph, the relationship between media and means of transport changes. The messages became faster than the messengers. The characteristics of audio-visuals communication’s media guarantee the transfers. The electricity is the common matrix between these features. […] The effects of media framework concerning audio-visual language are linked to the “
electrical era
” and the
development of: metropolis
metropolitan cultures
mass societies
. […] It is impossible to ignore the tendency of using electricity to infringe every limit: from the electroshock as a psychiatric therapy to the idea that electrical stimulation could help children and teens growth'
Audio-visuals framework involves
images’ production

In the past
“The communication needed means of transport to travel and reach its destination. Indeed, a written document or an image on a portable support reached its destination thanks to different means of transport used”
The media involved






“Concerning the communication’s techniques, telegraph and telephone run according to the net principle (the messages travel from point to point)”.
“Concerning content, markets and trades were the first organizations able to intercommunicate, as it happened earlier for the means of transport: national at the beginning, then international, intercontinental in the end. After economical communication, arrived political communication (especially for military purposes) then press communication. Thanks to telegrams every citizen should be able to access to telegraphic service”
“The technology which could be adopted as a sort of extension of human speaking and hearing skills, is the telephone technology”
“Photography, phonography and cinematography operate through textual principles (the messages travel through objects, photos, vinyl, celluloid)”

“Recording history entwines, during the last century, with music history: from its reception to its production. In fact, it is important to underline that jazz improvisation, based on rhythmic and timbral creation, could grow up and develop, from the USA to the rest of the world, according to the transmission opportunities and recording reproductions”

“Our last thought involves the home and amateur recording’s phenomenon, which refers to last phase of pre-digital phonography and corresponds to short life of tape phonography (the audiotapes). [...] this routine lasts as a heritage of a music-enthusiastic elite, whereas the extra-musical scopes remain quite limited (except for the voice mail or for the dictaphone). [...] The amateur recording marks an important step to collective perception of sound inscription, permitting to a part of population to disclose reception and production exchange, typical of the digital framework”
“Cinema is all about images. What distinguishes the cinematographic image than others is the movement. The image, being animated, contributes to light up the audience’s soul. Watching something or somebody, especially someone who is moving beyond us, arouse movement inside us. As recent neurobiological studies show about “mirror neurons”, watching someone who is struggling or rejoicing causes participation and sharing reactions among us. [...] The movie shown, shows Cinema itself inside individual space, and it looks like an externalized dream”.
“The relationship between cinema and magic is intimate. What moves earlier audience’s sensibility is obviously the reality’s splitting produced by cinematographic image. [...] This kind of splitting shows and makes people live impossible experiences to live in the real world. […] This sense of splitting and world’s multiplication produced by dynamic techniques of reality reproduction and its magical and deceptic dimensions, typical of external/internal and internal/external projections of human being. In other words, thanks to the cinema, the individual should be able to face two existential problems about an appearance made by unlimited stories (things, subjects, actions, and environments) and an appearance made by impulses and shareable dreams, basically shared”.

Understanding audio-visual media through audio-visual language
Based on: "Storia e pedagogia nei media"
by R. Maragliano and M. Pireddu
Prezi by Valentina Chinnici
Understanding audio-visual media through audio-visual language
The media involved
“Radio and television run according to
stream principle
(the messages travel through the air and they are sent and received at the same time, but they don’t hang over this period of broadcast and reception)”.

“The concept that mature television communication imposes, and that is strictly connected to its commercial nature, is a kind of ideological paradigm where informal, practical and instant dimension tend to prevail on what we can perceive as abstract, solemn and official dimensions, and where the “character’s logic” establishes its importance to loyalty construction, agreement and identity. [...] This style assumes a central and conform role, which adapts constitutive traits of radio and cinema, but also theater and print’s framework”.
“The dialogue between the stream and text generated by home video recordings and new communication spaces opened thanks to concurrence of television medium and other media: the first phenomenon is related to the season of VHS and home recording. It concerns the relationship between cinema and TV. Using the videotapes, the textual dimension prevails on stream logic and that involves that people settle into a more personal, accurate and controlled use of this medium than TV shows schedules.
Thanks to home recording two events stand out: the TV show exists apart from time and stream mode, like movies; amateurs audio-visuals documentation, traditionally opened to a minority of people who could manage its complexity and afford its costs, becomes a privileged space for the internalization of cognitive mechanisms and production of audio-visual languages”.
“In early days, telegraph, photography and cinema were visual media; telephone, phonography and radio were sound media; instead cinema, in late 1920’s, and television became multimedia: a mix of audio and visual media (we can classify other media as monomedia)”.

"The radio, which was born as a ‘wireless telegraph’ (especially for navy communications), and later it became, thanks to its collective offer of information and entertainment, the first, in chronological sense, mass media in the audio-visual framework”.

“[...] Audio-visuals media encode and amplify conditions of life and consumer practices inside the mass societies. The principal function of audio-visual media, on civil, economic and political level, is to promote and pledge, thanks to a wide range of narrations and solicitations which prompt people to identification, individuals and groups integration processes inside defined socio-cultural spaces (in contemporaries totalitarian regimes) or inside dense and vast socio-cultural backgrounds (in democratic communities)”.

“Photography remains accurate to its function as a medium which is able to reproduce and imagine reality at the same time. During the last Century, it combined countless forms (even very sophisticated arts) under the three components of image capture, the fixing on film and its production / reproduction on paper. All that until the advent of digital technology upsets usage and production of photographic images”.

“When we talk about the common meaning of Photography, the documentary dimension prevails on everything else. Photography became an extension of the eye, but also a potential transformation of the human body, and the most part of photographic production - referring to a professional, artistic, but also amateur level - needs to stop the time running out on bodies and objects, but also it requires new perspectives and a new vision of the world”.

Filmography - in order of appearance
Who Framed Roger Rabbit (1988) http://www.imdb.com/title/tt0096438/

Singin' in the Rain (1952) http://www.imdb.com/title/tt0045152/

They Live (1988) http://www.imdb.com/title/tt0096256/

Modern Times (1936) http://www.imdb.com/title/tt0027977/

Pride & Prejudice (2005) http://www.imdb.com/title/tt0414387/

The Artist (I) (2011) http://www.imdb.com/title/tt1655442/

Metropolis (1927) http://www.imdb.com/title/tt0017136/

Lincoln (2012) http://www.imdb.com/title/tt0443272/

Clueless (1995) http://www.imdb.com/title/tt0112697/

The Human Voice (1966) http://www.imdb.com/title/tt0061794/

King of Jazz (1930) http://www.imdb.com/title/tt0021025

High Fidelity (2000) http://www.imdb.com/title/tt0146882/

Guardians of the Galaxy (2014) http://www.imdb.com/title/tt2015381/

The Matrix (1999) http://www.imdb.com/title/tt0133093/

A Clockwork Orange (1971) http://www.imdb.com/title/tt0066921/

Persona (1966) http://www.imdb.com/title/tt0060827
The Illusionist (2006) http://www.imdb.com/title/tt0443543/

Blow-Up (1966) http://www.imdb.com/title/tt0060176/

Cloud Atlas (2012) http://www.imdb.com/title/tt1371111

Cinema Paradiso (1988) http://www.imdb.com/title/tt0095765/

One Hour Photo (2002) http://www.imdb.com/title/tt0265459/

Radio Days (1987) http://www.imdb.com/title/tt0093818/

The Great Dictator (1940) http://www.imdb.com/title/tt0032553/

Sunset Blvd. (1950) http://www.imdb.com/title/tt0043014/

The Truman Show (1998) http://www.imdb.com/title/tt0120382/

The Truman Show: Behind the scenes - Nick at Nite https://en.wikipedia.org/wiki/Nick_at_Nite

Videodrome (1983) http://www.imdb.com/title/tt0086541/

The Ring (2002) http://www.imdb.com/title/tt0298130/

Welcome to Me (2014) http://www.imdb.com/title/tt2788716/
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