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People Vs Compliance?

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Melanie Oldham

on 25 November 2014

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Transcript of People Vs Compliance?

eLearning strategies
for Information
Support materials
Prize driven incentives
Direct marketing
Social Media
Subconscious reinforcement


Online training company
Raise awareness and Reduce risk
Develop security conscious culture that values information
Build on best practice principles of ISO 27001
Founder and Managing Director
Multi-discipline background
- hospitality, project management,
marketing and eLearning
Combining skills to effectively engage with employees from a wide spectrum of organisations - SME’s, LA and larger corporate organisations

Melanie Oldham
Organisational Objectives
Two primary Information Security objectives
1. Achieving compliance

2. Mitigating risk
Fines and incidents prevention

Benefits of eLearning
Negatives & failures eLearning
Low completion rates -
less than 10%
Poor retention of information
Bland, over technical, too long
Negative preconceptions
Superficial people
Information overload leads to disconnection

Effectiveness of eLearning
Effective at evidencing compliance, BUT with low completion rates - Does it mitigate risk?
How do we engage with users and influence behaviour to develop a secure culture?

Positive Engagement
To achieve behavioural change it's necessary to engage with your employees and deliver information in a way that they are most receptive.
Successful eLearning Strategies
Psychology and marketing – terms that don’t sit very well with IT specialists
How do we get into users minds?

Fun and enjoyable
Story telling
Friendly competition
Incentivise and reward
Natural curiosity

No unnecessary information
Simple language
No jargon
Straight to the point
Just in time content

Keep it simple
Keep it relevant
Relatable scenarios
Case studies
Heros and vilans
Learner participation and contribution

Continual reinforcement
Multiple media
Social media, blogs, case studies, news items, eNewsletters
Management messages and communications
Offline resources – posters, screen savers, league tables, office accessories
Subconscious reinforcement – colours, branding, imagery

Thank you!


People Versus

Increased motivation

Increased engagement

Behavioural change

Adoption of best practices

Secure organisation

Powerful teaching tools that create a positive emotional state. Relieving fear and reducing anxiety, boosting participation, increasing motivation, focus and making information more memorable.
By 2020, customers will manage 85% of their business relationships without human interaction
Results of Positive Engagement
Cost, resource and time savings
60% less time
Flexibility any time, location, device
50% productivity boost
Environmental advantage
90% less energy
Learners set pace
60% faster learning curve
Learners learn what they need to
Evidence of compliance
People remember information and experiences that trigger an emotional response.
The brain processes new information my linking to already existent information
Social proof
Applicable and achievable by all
Management commitment and leadership
Effective implementation plan
69% of HR professionals view employee engagement as a major challenge facing organisations in the future
The power of the people
In 2013 240% more invested in eLearning

Full transcript