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Transcript of SONY CORPORATION
Current Issues and problems
Realization of Strategic objectives
Strategic Alignment of Projects
Japan multinational conglomerate corporation.
Low energy consumption
Information processing technologies
Natural User Interface
Electronics Business Area
- Face extremely challenging environment
- Net loss for two successive years
- Fail to meet stakeholder expectations
Creating devices to entertain people every day as well as to develop a substantial culture of revealing the strongest sides of their employees.
One Sony Initiative
Restructure the business units
Accelerate decision making
Raise corporate value
Founded on 7th May 1946 by Masaru Ibuka and Akio Morito.
Engaged in the electronics (mobile, gaming and imaging), entertainment, medical and financial services industry sectors.
- Sudden changes in the business environment
- Dips in demand.
- Shift in digital content delivery
• Adopting new technologies
• On time delivery
• Rapid launch of new
Continuous development of
• Build on their core
• Sensory developments
Provide product diversity
• Use advanced technologies
Provide quality gaming experience
Haniff, A. (2014). The connection between strategy and projects, [Lecture] Heriot Watt University, Edinburgh, 2 October.
Deliver products on schedule.
Work on budget
Adopt the right project procedures
Maintains good business position
Result in highly dependable products with high customer satisfaction
(Haniff, 2014; Westerveld, 2003).
Westerveld, E. (2003). The Project Excellence Model: linking success criteria and critical success factors. International Journal of Project Management, 21(6), 411–418.
Project success is a multi-dimensional strategic concept.
Major dimensions with which to measure project success
Project efficiency (meeting constraints)
Impact on the customer
Business & direct success
Preparing for the future
(Shenhar et al, 2001)
Shenhar, A.J., Levy, O., & Dvir, D., Maltz, A.C. (2001). Project Success: A Multidimensional Strategic Concept. Long Range Planning, 34, 699–725
(Shenhar et al, 2001)
De wit (1988) and other writers
Project Management Success
De Wit, A. (1988). Measurement of project success. International Journal of Project Management, 6(3), 164-170.
Strategic Business Unit
Strategic alignment between the formation and implementation of projects
Companies’ activities complement each other
Value delivery to customers
Current CEO is Kazuo Hirai
Sony Corporation, 2014. Corporate Strategy Meeting Report [online], available at: http://www.sony.net/SonyInfo/IR/info/strategy/ [Accessed 18 November 2014].
(Sony Corporation, 2014)
(Dodson et al, 2004 cited in Haniff, 2014)
The projects are enablers that give benefits which lead to business change.
Members: Ichebadu Adele