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Royal Canadian Legion Branch No. 65

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Manitoba/Ontario Prezi

on 16 August 2018

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Transcript of Royal Canadian Legion Branch No. 65

Provide convenient opportunity for clients to go to your website for more information.
Objective
Build and maintain Top-of-Mind Awareness for the Royal Canadian Legion.
Provide consistent, continuous 24/7 visual exposure of your business.
Past
How did you get here?
Present
What are you doing now?
Future
Where are you going?
Advertising
We are trying to exploit the
market that already exists, and direct customers to your place of business.
We are not trying to create a market for your product.
Advertising
It is what you do when you can't see someone in person.
Advertising
Why Advertise?
What we can do for you
ONLINE
We are the #1 source of online local news for Portage la Prairie and Area!
Recent research shows 3 out of 4 Canadians own a smartphone.

We spend almost 3 hours/day on our smartphones.
Add in Mobile Browsing...
Online Marketing Plan
Big Box #2
Home Page
(Max. 8 rotations)
With CFRY 920AM and PortageOnline YOU will be...
Be Known Before You're Needed!
Connected with our
audience
Connected with our

community
Connected with your

members

Premium Business Listing
Launch 1st Online Portal 2003.
Today: 21 community web portals across 4 provinces.
Half of the prairie population lives in rural communities.
We provide a hyper-local focus to rural and small markets.
ONLINE
REALLY BIG NUMBERS
Monthly News Stories
213
115,000
Monthly Unique Users
1,600,000
Monthly Page Views
If each page view was only 15 seconds long,
this is
6,666 hours of attention
every month from our audience.
Advantages of Online Marketing
Accessibility
Engagement
Frequency
Radio and Online combine to outperform other media by
Consistency
150%
Our audience has Loyalty and Recency second-to-none!
Loyalty: Our audience visits us a lot!
(40% of our audience visits 100x or more every month)
Recency: Our audience visits us regularly!
(Over 80% of our audience visits at least daily)
Reaching 100 people 10x each is FAR more effective than reaching 1,000 people just once.
Social media has eroded our trust:

Facebook has been regularly and frequently caught misreporting metrics, audience sizes, and abusing the privacy of their customer's data.
Why trust them with your business, or your customers privacy?
Social media is SOCIAL -- for connecting with friends.
Numerous studies have shown that it's not a good platform for influencing potential customers about buying decisions.
On social media, you never know the context in which your ad is being displayed.
All our content is local, relevant, family-friendly, and continually updated and refreshed.
Fill it over 7 times!
Promote membership, events, and fundraisers.
Your Market is Changing
Advertising is Cost Effective
Advertising Increases Sales
Why Radio?
Frequency
Consistency
How To Advertise
Marketing Plan
Commercial Bank
 
5 - 1-week campaigns consisting of 20 - 30-second commercials
To air the week leading up to events
Legion Week 2018 on CFRY 920AM
 
28 - 30-second commercials
To air Monday - Saturday, between 6:00am - 6:00pm
How The Legion can be FRONT AND CENTRE
on the PortageOnline Homepage with an average of 74,321* page views every month!
*2017 average monthly views per rotation
Over 5,200 downloads since May 2017 Launch!
1 of 2
30-second commercial
What's Your Message?
2 of 2
30-second commercial
Recency and Immediacy
Your Message Stands Alone
Radio Remains Cost Effective
Full transcript