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Social Media 101

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by

Laura Schoenike

on 12 June 2013

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Transcript of Social Media 101

Social Media 101 SWIS District Optimist Conference: May 11, 2013
UW-Whitewater Student Optimist Club How BIG Is It? Definition:
Online tools and technologies used to create dialogue and foster the transfer of information Facebook YouTube Blog Twitter LinkedIn What is it? How is it useful? How do you start? Largest social network dedicated solely to professional networking
200 million users as of May 1, 2013
Individuals have "profiles" and "connections"
Organizations have "groups"
Companies have "pages" Connect professionally with colleagues and members
Members able to demonstrate professional affiliation to Optimist International What is it? How is it useful? How do you start? Largest social network in the world
1.1 billion users as of May 2013
Individuals have profiles
Organizations have groups or pages
All about sharing and interacting Group or page format
Share statuses, photos, videos, and other media
Respond to questions and comments Create a group or page
Assign manager(s)
Often part of Executive Board
Pages
UW-W Student Optimists
SWIS District
Optimist International
Groups
Burkina Faso Travelers What is it? How is it useful? How do you start? Network for sharing and viewing video content
4 billion views per day
Organizations can have a profile to post videos Post videos of events and projects
Connect with other clubs, districts, and OI to get ideas and information Create a profile and upload videos as desired
Examples
Optimist International What is it? How is it useful? How do you start? "Web log" where you can share stories, as well as some photos and video
Members can subscribe to an RSS feed so they receive email updates when new content is posted Use as a resources to refer members, potential members, sponsors, etc. for more information
Can serve as a substitute or supplement to a club website Blogger, WordPress, Google Sites
Assign manager(s)
Often part of Executive Board
Examples
UW-W Student Optimist Service-Learning Trips What is it? How is it useful? How do you start? Information sharing network
140 character messages called "tweets"
500 million users as of May 1, 2013
Individuals profiles are the same as group profiles
Create your own content using text, links, or pictures or "retweet" content Learning as well as sharing/gathering information
You "follow" whomever you're interested in
Real-time updates via smartphone or text message Create a profile
@ vs. #
Assign manager(s)
Often part of Executive Board
Examples
@OptimistOrg Affiliate with SWIS District and OI
Examples
SWIS District What Works For You? Why do you want your club to use social media?
Different uses = different tools
Use the platforms that best fit your needs
You don't need to do everything!
Full transcript