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JOLLIBEE

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by

regina roxas

on 23 August 2013

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Transcript of JOLLIBEE

JOLLIBEE
S.W.O.T Analysis
Strengths
Weaknesses
Opportunities
Threats
PRODUCT:
Brand Name Asset
Veteran in the Field

PRICE:
Pricing Power
Cost Advantage

PLACE:
Same Locations with Competitors
PROMOTION:
Media Advertisements
Superior Menu Line Up
Creative Marketing Programs

PRODUCT:
Technical Problems
Existence of Competitors with the Same Target Market

PRICE:
Same Price with Competitors
PLACE:
Inconsistency in Products

PROMOTION:
Weak Customer Service in Some Branches

PRODUCT:
Greater Innovation
First Food Service Company in the Philippine Stock Exchange

PRICE:
Increase Consumers Needs

PLACE:
Wider International Expansion
Extensive Traning for Employees

PROMOTION:
Online Market
New Services
Acquired Greenwich in (1994)
Free Wi-fi

PRODUCT:
PRICE:
Rivalry of Jollibee and McDonald's
Struggling Economy

PLACE:
Rivalry of Jollibee and McDonald's
Comparison with Competitors

PROMOTION:
Rivalry of Jollibee and McDonald's
Saturated Market
Substitute Products
Jollibee RUMORS

Rivalry of Jollibee and McDonald’s
Change in Consumers Taste
VS
BY: ROXAS, MA. REGINA M.
III- BA COMM
Full transcript