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The cultural diffusion of Mcdonalds

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imanie wilkinson

on 28 May 2015

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Transcript of The cultural diffusion of Mcdonalds

The Cultural Diffusion of McDonalds
By: Destiny Wilkinson
Cultural diffusion is the spread of cultural beliefs and social activities from one group to another that can occur through via mechanisms including human migration, intercultural marriages or cultural exchange via letters, books or electronic media.
Culture is not just a state of being, it can also deeply affect the way people interact towards each other and behavior .
Cultural diffusion can also become a beneficial factor, for example fast food restaurants starting off in America, and are now in a lot of foreign countries.
What is Cultural Diffusion?
Why is it important?
The first McDonalds was built by Dick and Mac McDonald, California, in 1940.
Ray Kroc, the first Franchisee appointed by Mac & Dick themselves, opened his first restaurant in Des Plaines, Illinois(near Chicago). This was a big mild stone, being the starting point of the McDonalds Cooperation.
By 1963 McDonald's 500th restaurant was opened and McDonalds' net income exceeded to 1 million dollars.
By 1967 the first McDonalds outside of the USA opened up in Puerto Rico and Canada.
By the 1970s there was a McDonald in every U.S. state and one in Costa Rica, and the Virgin Islands.
1971 McDonalds were opened in Japan, Holland, Australia, Panama, Germany, and Guam.
Brief History of McDonalds
Prime example of how much the business has burgeoned since 1940.
McDonald World Map
In attempt to show the public that most of the McDonalds are locally owned, on top of the basics, the menus are altered and options vary depending on the country.
Although these menus have been slightly altered, there has been a loss of traditional values with the introduction to nontraditional foods into the culture of foreign countries. The types of food are symbolic in certain regions and/or religions.
India being a prime example. To Hindu cows are sacred and play a role in their religion. While diversity can be found in the people of India's foods, as well as its cultures, climate, and geography, Hindu is one of the most influential religions that has a huge impact on the cooking and food habits that take place in that country.
What changes have been made?
Menus in India
There can be and have been many positive effects of cultural diffusion. Many cultures benefited from cultural exchanges. For example, during the Colombian exchange both Americans and Europeans gained new foods and animal that they have never seen before. This expanded both of their diets as well as benefit from the newly domesticated animals brought over. This is a prime example of how how important and beneficial cultural diffusion can be.
Although there are many positive exchanges, there are also negative exchanges when different cultures get into contact with each other. there are many examples in World History where the mixture of certain cultures has lead to negative results as big as war.
Fast foods restaurants has both positive and negative effects to expanding to the rest of the world. Americanization is the influence the United States has on the culture of other countries, such as their popular cuisine, technology, business practices, or political techniques. Just the idea of expansion is good, opening foreign countries' horizons and giving them an idea of America's culture is a great idea. It might be the best part of the culture to show, seeming fit fast food is not all that healthy, and can cause health issues, but it was a start of something big, and revolutionary. However, this expansion is also causing a loss of tradition in certain areas, this can cause contradictions, and unnecessary conflict.
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