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History of Typography

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by

Monica Caserta

on 30 October 2015

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Transcript of History of Typography

1700's
1900's
1400's
1800's
History of Typography
Black Letter
Roman Type
Created in the
15th Century
by French man,
Nicolas Jenson
.
Italics
Created by
Aldus Manutius
in
late 15th Century
.
Serifs
Differences between the Serif Styles
Old Style

Typeface Characteristics: -Thick Serifs
-Low contrast between
thick and thin strokes

Sans Seriff
William Caslon IV
, grandson to the created of Old Style Typeface, created the typeface style
Sans Serif
after
he decided to remove serifs entirely.
Industrial Revolution
Monica Caserta
ENC3416

Type is
powerful
and
timeless
.
and although it is timeless,
type is constantly changing
.

Powerful
, because it gives the
speaker the ability to express
their words and ideas

Timeless
, because words will
never be obsolete since they
are such an important
component of human
communication and type
and print are necessary in
certain forms of rhetoric.
Johannes Gutenberg
, made the first form of of "movable" print.
*Before he invented the first form of typeface, everything had to be
scribed
, or written by hand, usually by a monk. This process was very time consuming and expensive.
(1400's)
With this, Gutenberg created
Black Letter
.
*This was the first ever typeface, and it was directly
modeled after the scribes writing.
Characteristics: Thick vertical lines
Thin horizontal connectors
Great for scribing! but looks very dense, causing the words to look almost as if they are blending together and making it hard to read sometimes.
*You might see this typeface today as Cambria on a word processor
*Jenson worked in Venice, Italy and was inspired by the lettering found on
ancient Roman Buildings
.
Characteristics of his typeface: Straight lines
Regular Curves
This style was a lot easier to read and understand because it was clearer in comparison to the very dark and dense Black Letter.
*This style got very popular throughout all of Europe and spread across the country during the
Renaissance
.
Stylized
and
Slanted
version of roman Type
*originally, this was a way to fit more letters on to a page and by doing so save money.
Now we use italics "
interspersed
", or spread throughout our text, or emphasis.
Fun Fact:
Aldus Manutius is also responsible for inventing the
comma (,)
and the
semicolon (;) !
+In England during the 18th Century,
William Caslon
created typeface style called
Old Style
+A few decades later,
John Baskerville
, another english man, created the typeface style know as
Traditional
.
+Even later after that, a French man name
Didot
and an Itlalian man named
Bodoni
created a typeface style known as M
odern.
*These typefaces all fell into the same category of
Serifs Typefaces

*A
Serif
is a little line attached to the end of a stroke for a letter, number, or symbol.
Transitional

Typeface Characteristics: -Thinner Serifs
-Highest contrast between
thick and thin strokes.
Modern
Typeface characteristics: -Thinnest Serifs
-Highest Contrast between
thick and thin strokes.
*took a while to catch on, but once it did it become very popular.
With the growth of advertising during the Industrial Revolution, came the growth of typeface.
Letters were made
taller
and
wider
to catch people attention and stand out from other text.
*Typefaces were also adjusted so that they could still be understood on a large billboard or poster from far away.
The biggest font to come out of the Industrial revolution was
Egyptian
, also known as
Slab Serif
.
Characteristics for Egyptian typeface: Very thick Serifs
*most commonly used in titles
Early 20th Century
With all the complexity and changing of font in the 19th century, during the early 20th Century, people were looking for
simplicity
.
This happened when a german man named
Paul Renner
, created the typeface
Futura.
*This typeface is based on simple geometric shapes and is considered a
Geometric Sans Serif
style font.
Around this time, a british man,
Eric Gil
, created a new typeface called
Gil Sans
.
*This typeface is similar to the Geometric Sans Serif style, but has more natural and gentle curves and considered
Humanist
style font.
Helvetica
Helvetica
, emerging from Switzerland, was introduced during
1957
.
*Helvetica is another form of Sans Serif type face
Characteristics of Helvetica typeface: Simple curves
Available in
different weights
*Some say this is the
worlds
favorite
typeface.
Technology
Typography changed forever with the introduction of the computer, a product of big advances in technology
For a while, the primative screens of computers only allowed for
Pixelated
Font
When technology of screens and computers advanced, it opened the doors for many beautiful and different typefaces.
Now, anyone has the ability to
create their own typeface
on the computer, thus allowing the possibility for an infinite selection of typefaces and styles.
Remediation
of
YouTube
Video:

"The History of Typography"
created by:
Ben Barrett-Forrest
Full transcript