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History of Typography
Transcript of History of Typography
History of Typography
Created in the
by French man,
late 15th Century
Differences between the Serif Styles
Typeface Characteristics: -Thick Serifs
-Low contrast between
thick and thin strokes
William Caslon IV
, grandson to the created of Old Style Typeface, created the typeface style
he decided to remove serifs entirely.
and although it is timeless,
type is constantly changing
, because it gives the
speaker the ability to express
their words and ideas
, because words will
never be obsolete since they
are such an important
component of human
communication and type
and print are necessary in
certain forms of rhetoric.
, made the first form of of "movable" print.
*Before he invented the first form of typeface, everything had to be
, or written by hand, usually by a monk. This process was very time consuming and expensive.
With this, Gutenberg created
*This was the first ever typeface, and it was directly
modeled after the scribes writing.
Characteristics: Thick vertical lines
Thin horizontal connectors
Great for scribing! but looks very dense, causing the words to look almost as if they are blending together and making it hard to read sometimes.
*You might see this typeface today as Cambria on a word processor
*Jenson worked in Venice, Italy and was inspired by the lettering found on
ancient Roman Buildings
Characteristics of his typeface: Straight lines
This style was a lot easier to read and understand because it was clearer in comparison to the very dark and dense Black Letter.
*This style got very popular throughout all of Europe and spread across the country during the
version of roman Type
*originally, this was a way to fit more letters on to a page and by doing so save money.
Now we use italics "
", or spread throughout our text, or emphasis.
Aldus Manutius is also responsible for inventing the
semicolon (;) !
+In England during the 18th Century,
created typeface style called
+A few decades later,
, another english man, created the typeface style know as
+Even later after that, a French man name
and an Itlalian man named
created a typeface style known as M
*These typefaces all fell into the same category of
is a little line attached to the end of a stroke for a letter, number, or symbol.
Typeface Characteristics: -Thinner Serifs
-Highest contrast between
thick and thin strokes.
Typeface characteristics: -Thinnest Serifs
-Highest Contrast between
thick and thin strokes.
*took a while to catch on, but once it did it become very popular.
With the growth of advertising during the Industrial Revolution, came the growth of typeface.
Letters were made
to catch people attention and stand out from other text.
*Typefaces were also adjusted so that they could still be understood on a large billboard or poster from far away.
The biggest font to come out of the Industrial revolution was
, also known as
Characteristics for Egyptian typeface: Very thick Serifs
*most commonly used in titles
Early 20th Century
With all the complexity and changing of font in the 19th century, during the early 20th Century, people were looking for
This happened when a german man named
, created the typeface
*This typeface is based on simple geometric shapes and is considered a
Geometric Sans Serif
Around this time, a british man,
, created a new typeface called
*This typeface is similar to the Geometric Sans Serif style, but has more natural and gentle curves and considered
, emerging from Switzerland, was introduced during
*Helvetica is another form of Sans Serif type face
Characteristics of Helvetica typeface: Simple curves
*Some say this is the
Typography changed forever with the introduction of the computer, a product of big advances in technology
For a while, the primative screens of computers only allowed for
When technology of screens and computers advanced, it opened the doors for many beautiful and different typefaces.
Now, anyone has the ability to
create their own typeface
on the computer, thus allowing the possibility for an infinite selection of typefaces and styles.
"The History of Typography"