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Design Thinking - Empathy Map

Template to create your empathy map - SAVE A COPY, then EDIT it
by

Camilo Gomez

on 6 August 2013

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Transcript of Design Thinking - Empathy Map

If you were able to make any direct observations of the person you interviewed in action, here is where you describe what you observed (feel free to delete this once you copy the template)
Make inferences here about the person's thoughts, deriving from the SAY and DO sections
Make inferences here about the person's feelings, deriving from the SAY and DO quadrants
Makes notes here about all the things that surprised you from the interview, and those that challenged the assumptions you had.
Although she really needs to get a job she is conscious that despite she doesn't have a Master degree or much experience she is qualified for a job far better than the ones that are being offered for her academic level. Unfortunately since for most well paid jobs it is requirement having a master degree or a vast experiencie she won't get to the chance to prove her value.
prove her working aptitudes
she won't be able to satisfy jobs requirements unless she get a job
A 25 year old philologist just graduated from the Universidad Nacional de Colombia
A 25 year old philologist just graduated from the Universidad Nacional de Colombia
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