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Business Pitch

Layers
by

Rohan Kapoor

on 26 September 2015

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Transcript of Business Pitch

PROBLEM
Think about the below points when you go for a grocery shopping.
MARKETING
BUSINESS MODEL
Door to Door Advertising, Banner Campaign in targeted Society.
PROJECTIONS
- According to 99acres.com, 12877 new society projects coming up at the end of 2016.
- According to 2011 Census, 72% of the Pune population is between 24 to 34 age group, out of which maximum are in-migrants and working in MNCs.
- The food and groceries market in India, which is estimated to touch $480 billion in 2020.
- Indians spend around $370 billion a year on food and groceries.
- The $2.3-billion (Rs 13,800 crore) Indian e-tailing sector will touch $32 billion (Rs 1.92 lakh crore) by 2020.
UNDER THE HOOD
Technical Enhancements
Backend Process execution automation.
MEET THE TEAM
Combination of creative thinker, a business tycoon, a photographer as well as content editor, a content marketer and of course a backend developer.
SOLUTION
1. Introducing Postpaid Plan for hassle free grocery shopping.

2. Providing fresh from farm products.

3. Providing Wide range of products in affordable price.

4. Get the product delivered same day/next day as per consumer's wish.

GOAL SET
For next 3 months
- Creating value for the company as best "Fresh foods/ Vegetables" provider.
Current Growth and Revenue Prediction
Competitors
How are we different from them?
Bigbasket.com
Buyizy.com
#LifeGoEasy
- Sales Maximization in IT Populated society like Magarpatta City and Amanora town centre.

- Achieving Customer engagement and increasing repetitive customer count.
FB Campaign for generating more leads and customer engagement
Google Adword for improving the page ranking.
Facebook campaign for giving voucher and other exciting goodies.
Postpaid Plan for our renowned customers.
Grofers
Banner advertisement for building up the brand value.
App Development with smart search and Note type feature.
Can be beaten up by the freshness
and quality of the product.
Can be beaten up by our widest
product range.
Lets Understand this...
57 lacks
11 lacks
15 k
12k
100 orders/day
500 orders/day
50 Orders/Day
Rs 800/Order
Rs 5000/Day
Social Media
Customer Care
Customer Review
Collaboration with popular food bloggers
Fresh & Quality item
Best Price
Postpaid Plan
Website
Calls
Whatsapp
Indivisuals
IT Engineers
Big Apartments
College Students
Product Margin
Repetitive Sale
Next Hour Delivery
Retail Stores
Logistic Charges
Salaries
Server Charges
Product Delivery
Website Management
Marketing
Website
maintenence
Logistics
Delivery Boy
Distributors
More Focus on Mobile Site and App Engagement
Existing
more by 2016
Desired Funding - Use of Proceeds
Marketing
Miscellaneous
Capital Expense/Equipment/Logistics
50%
10%
40%
Creating a database, sharing the same with FMCG company, which will render good profit.
Plan Execution & Revenue Generation
What if after so much toil, you are not able to get the fresh items?
https://magic.piktochart.com/output/6996059-till-june
More insight here:
Average order size from fresh items : 221
Margin : 35%
Cost : Logistics - 20000
Misc. - 5000
Full transcript