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Hena Course pitch

Hena Course pitch, TIEC - The Technology Innovation & Entrepreneurship Center - Accelerator BATCH 2
by

Anas Emad

on 26 June 2013

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Transcript of Hena Course pitch

HenaCourse.com
Problem
Solution
Using social platform where course seekers can search for interesting courses based on their social network, and course providers can post their courses
Marketing
Individual Marketing: invitations

Local Marketing:
focus on
(Cairo, Alexandria, Mansoura)


(training centers, coworking spaces, meeting rooms,)

Niche Marketing
technical Communities
GDG, egjug,IEEE, Ubuntu eg,
community partners
local Places partner

Anas Emad
Business developer
Team
Tamer Mohammed Abdul-Radi
Software Engineer
Eslam Mohammed Diaa
Software Engineer
Omnia Gamal El Deen
Software Engineer
Asmaa Eissa
UI Designer

Web Hosting
Salaries
Marketing
Total
8000
40200
5000
45200
Start-up Cost
Hena Course
Value Proposition
Intelligent matching
Training Types
Fields and Topics
Cost: freemium, low-cost, offers (group buying courses)
Gamification
Validation
Local places partners
Universities: 38
2,113,480
SWOT
Strengths:
Weaknesses:
Opportunities:
Threats:
Accessible
Fees: Low-Cost Courses Freeimum
Gamification
Local places partners
limited marketing budgets
Market
Competitive Analysis Grid
YAT
Online education
Price
Customer
Reaching
Channels

Competitive
Analysis Grid
+35%
free
Monetization
commission of transactions

Premium Accounts

Recruitment talents services

Mentorship study groups

Sponsored Courses
CEO
COO
CTO
Business Developer
Business Developer
Software Engineer
Software Engineer
commission of transactions
Premium Accounts
Recruitment talents services
Mentorship study groups
Sponsorship Courses
7%
500
500
50
500

Prices
Ahmed want business planing course
Omar offer Social Media Workshop
Finance Workshop Cairo
HenaCourse.com
Course
Provider
Course
Seeker
Technology Scenario
How it's work ?
Connecting the right course provider
with right group of course seekers,
at the nearest place with affordable cost
one-stop shop platform based on social networks that match make between course seekers and course providers.
Web & Mobile
Application
Age: 18 : 28
Cairo
Alexandria
Mansoura
Class C
Location:
Social media
User
9,137,020
6,614,720
Egypt
Students chapter partnership
CTO
CEO
first 6 months
1st Year
2nd Year
3rd Year
-16500
138300
164400
136500 153000
474250 335920
660000 495600
Profit
Profit
Plan
Business Plan
Initial funding
June
Dec.
Web Application Alpha
launch stable Web Application
Sep.
Local Marketing
Mar.
June
2014
2013
Profit
Cairo Alexandria Mansoura
Action Plan
Expand Marketing
Mobile Application
Beta
We are seeking for 500,000 funding
3 Years
Full transcript