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Thai Taste

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vanessa hopkins

on 22 May 2014

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Transcript of Thai Taste

What is Thai Taste?
Thai Taste is Charlotte's first Thai restaurant since 1988. They serve well-prepared dishes at a reasonable price. They have been serving Matthews since 2005 and have established themselves as a great place to try a variety of Thai dishes in a beautiful area located right in Matthews.
Thai Taste
Product Line
Meats: chicken, shrimp, duck, beef, pork, and squid.
Soups: creamy soups, clear broth soups, and soups filled with a variety of things such as meat and vegatables
Salads: vegatable salads, ones with meat, ones with bean noodles
Noodles: bean noodles, rice noodles, and standard noodles are served in a variety of way with different spices and ingredients
Curry: red curry, green curry, coconut curry, and those mixed with other minced vegetables to create unique tastes.
Trading Up
adding higher priced items to a product line
Trading Down
adding lower priced items to a product line.
Product Item
Pad Thai is noodles sauteed with egg, bean sprouts, green onions, ground peanuts and Thai spices.

Depth and Width
Thai taste has a medium width of products with is deep when it comes to how much they have under those products.
The Product Mix
Different meats, soups, salads, noodle dishes, and curries in traditional Thai tastes are available.
Full transcript