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Oath Pizza - V7 11.11.16

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Transcript of Oath Pizza - V7 11.11.16

L E A R N I N G S &
I N I T I A T I V E S

WHAT'S
WORKING
WHAT'S
NOT
WORKING
R E S E A R C H
S T R A T E G Y
T A C T I C S
E M B A R K E D
O N A C L E A N
I N G R E D I E N T
I N I T I A T I V E
FINANCIAL COMMUNITY HAS NOTICED THE NEW DEMANDS FROM MILLENNIALS; THEY CARE BECAUSE 10,000 PEOPLE ARE TURNING 30 EVERY DAY.

PURSUE A BALANCED APPROACH FOCUSING ON ‘CLEAN’ ANIMAL PROTEINS AND DAIRY
ACHIEVING GOALS WITH NOMINAL COST IMPACT VS. ‘ORGANIC’ AT ~30% PREMIUM
C L E A N I N G R E D I E N T G U I D E L I N E S
TWO MAJOR FORCES ARE DRIVING THIS CLEAN LABEL WORLD
STARTED DEFINING WHAT IT MEANS TO BE ‘OATH’
W E H A V E Y E T . . .
DECIDED WHAT WE’RE GOING TO BE GREAT AT, AND HAVE THE COURAGE TO NOT APOLOGIZE FOR IT
K E Y M E T R I C S
RECOGNIZING REAL ESTATE HAS BEEN CHALLENGING
S T O R E - B Y - S T O R E
Q3 PERCENT SALES CONTRIBUTION BY HOUR PER STORE
Q3 SALES CONTRIBUTION BY WEEKDAY
SS

CH

DS

ACK
SS

CH

DS

ACK
B U S I N E S S
U P D A T E

S T R A T E G I C
P L A N S &
2 0 1 7 G O A L S

HIRE ADDITIONAL REAL ESTATE TALENT (DIR.MRG.) AND DIVERSIFY BROKERS
B A C K
L O A D
F R O N T
L O A D
BUILD PIZZA TRUCK TO TEST
MARKETS/SITES, AND SEASONAL DESTINATION ACTIVATIONS
URBAN BOSTON
METRO BOSTON
URBAN NYC
METRO NEW YORK (WEST CHESTER, LONG ISLAND, SOUTH CT)
URBAN DC
METRO DC (MARYLAND, VIRGINIA, BALTIMORE)
CHICAGO
B U I L D I N G A R O U N D W H A T
M A T T E R S M O S T
CREATE STRATEGY AROUND ANCILLARY OPPORTUNITIES TO REDUCE PRESSURE ON REAL ESTATE PIPELINE
C A D E N C E
REAL ESTATE
COMMUNICATE WHAT ‘OATH’ IS AND OUR PURPOSE
REAL ESTATE COMMITTEE
CALL MONTHLY AND EMAIL
UPDATE BI-WEEKLY

W H A T W E
A R E A S K I N G
O F T H E B O A R D

I N - F L I G H T
I T E M S

SALES CONTRIBUTION BY DAYS/NIGHTS/WEEKENDS
WEEKEND
WEEKDAY DINNER
WEEKDAY
LUNCH
SS
CH
DS
ACK
100%
75%
50%
25%
0%
25%



27%



48%
42%
29%
29%
42%
34%
24%
43%
35%
22%
SUMMARY CONSOLIDATED Q3 P&L
CEO
PARTNER FIRMS
COO
CFO
CDO
BREAKAWAY
(SHARED SERVICES)
FOUNDER
PR
MGR. MARKETING
CREATIVE
DIR HR (UPDATE
ROLE)
DISTRICT MGR.
BOSTON+METRO
EXISTING
MGR. PROJECTS
CMO
CIO
DIR/MGR. DESIGN
MGR. OF
CONSTRUCTION
CONTROLLER
INTERIOR DESIGN
FOOD TRUCK
D&C
DIR/MGR REAL
ESTATE
VP/DIR BRAND
MARKETING
CULINARY
RESOURCE

MGR HR/FINANCE
DISTRICT DIR/MGR
NEW YORK+METRO
DIR/MGR IT
HIRE NOW
POST NEXT ROUND
POST SERIES B
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