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Blending Print & Online

You have a print edition, but also serve the online world. How do you use both to complement each other.
by

Randy Erwin

on 6 October 2010

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Transcript of Blending Print & Online

Blending
Print & Online You have a print edition, but also serve the online world.
How do you use both to complement each other. Who am I? Randy Erwin, The Gaston Gazette
Associate Managing Editor of Design and Graphics &
Piedmont North Carolina (PNC) Interactive Manager Been at The Gaston Gazette for almost 16 years.
Produce print and online features
Recently attended Poynter Institute
Interesting fact: Eagle Scout and while in Boy Scouts hiked 74 miles in New Mexico (twice) Things we'll cover:
Cross Promotion
Common Elements
XML for Automation
Blogs
Facebook & Twitter Cross Promotion Common Elements Photos, Words and Graphics XML and Adobe InDesign CS4 InDesign takes XML to automation BLOGS Columns and Content Robert downloads trailers from EPK (Electronic Press Kits) websites and uploads them to Gazette/Star websites. Facebook and Twitter Promote readers to follow feeds Public Record
The Sheriff's office sends us an email Monday morning of the past weeks arrests. Seminar: Essentials for Visual Journalist SoundSlides
http://www.soundslides.com/
$39.95 or $69.95 for Plus edition Any Questions? I have one. Has anyone heard of Augmented Reality? Poynter is a think-tank for journalists
in St. Petersburg, Florida.
Full transcript