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Persuasive Writing and Speech

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by

Phyllis Loe

on 16 July 2013

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Transcript of Persuasive Writing and Speech

Notes
Hyperbole
Alliteration
Repetition
Persuasive Writing and Speech
How do you persuade?
Appeal to reasons
Appeal to Reasons
Convincing audience by presenting hard facts,
evidence and logical reasoning
How did the videos persuade audience?
Appeal to reasons
Common Errors/ Areas of Improvement
Short forms (e.g. frens)
Language Techniques/ "Special Effect"
Appeal to credibility
Appeal to emotions
Appeal to Credibility
Convincing audience of writer’s reliability and trustworthiness through display of credentials or expert testimonies
Appeal to Emotions
Appeals psychologically by evoking thoughts
and feelings
Spelling (e.g. intrest VS interest)
Always starting with
"Good Morning teachers/friends"?
Logical reasoning ("Famine is man-made")
Statistics ("30 000 children...")
Appeal to credibility
Critics
Movie festival awards
Real-life testimonials
Appeal to emotions
Facial expressions
Evokes sense of empathy
Engage the audience! (e.g. use of "you"? etc.)
Appeals to audience who pride themselves
as rational
Example:
National campaign advertisements to promote bigger families
Example:
Citing a person's work credentials in terms of years working in the industry, senior position etc.
Establish a connection, relation, and identification
Example:
Anti-gambling advertisement, MOE (Mrs Chong)
Exaggeration of a product, service or an idea to
make it memorable
Example:
"Famine is the real obscenity", cheeky use of F-consonant sound
Use of the same letter or sound at the beginning of words that are close together to make it memorable
Example:
“Thirty thousand children died in three months”
Repetition of keywords to strengthen message
Examples:
"Famine is man-made" (repeated thrice)
How to persuade your audience
Appeal to Reason
Facts
Logical reasoning
Evidence
Appeal to
Credibility
Awards
Credentials
Testimonials
Certification
Appeal to Emotions
Address to audience as "you"
Verbs such as "feel", "experience" etc.
HYPERBOLE
An exaggeration for effect
Examples:
I took a million years to finish my work.
I could eat a cow.
*Useful for appeal to emotions
ALLITERATION
Repetition
Many words in the same sentence start with same sound
Examples:
Thirty thousand children died in three years.
Guinness is good for you.

*Useful to emphasise on main point
Repeat keyword or a short phrase to highlight the point
Examples:
1) Call us, help us, save us.
2) Down down prices are down.
Full transcript