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Success Marketing Strategy
Transcript of Success Marketing Strategy
The Right Message
The Right Reach/Frequency
The Right Audience
Rise above the "Craposphere"
"Nobody counts the number of ads you run; they just remember the impression you make. " -William Bernbach
Strong Call to Action
“If there are twelve clowns in a ring, you can jump in the middle and start reciting Shakespeare, but to the audience, you'll just be the thirteenth clown” -Adam Walinsky
"I don't know who you are.
I don't know your company.
I don't know your company's product.
I don't know what your company stands for.
I don't know your company's customers.
I don't know your company's record.
I don't know your company's reputation.
Now, what was it you wanted to sell me?"
-Ad by McGraw-Hill Publishing
Reach nearly 2 out of every 5 adults 25-54 in San Diego (39.9%)
And be seen an average of 5.4x each
Over a period of six months, a schedule costing $4,000 per month on FOX 5 San Diego will...
858,000 viewers weekly
Those viewers have a combined HH Income of over 67 billion dollars
Collectively they will spend 1.8 billion on new cars in the next 12 months
They will spend 1.8 billion on home improvement projects in the next year
And another 536 million on internet purchases