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Success Marketing Strategy

The critical elements to a successful marketing campaign
by

Marco Coleman

on 14 March 2016

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Transcript of Success Marketing Strategy

The Three Keys to reaching Your Marketing Objectives
The Right Message
The Right Reach/Frequency
The Right Audience
Rise above the "Craposphere"
"Nobody counts the number of ads you run; they just remember the impression you make. " -William Bernbach
Differentiate Yourself
Strong Call to Action
“If there are twelve clowns in a ring, you can jump in the middle and start reciting Shakespeare, but to the audience, you'll just be the thirteenth clown” -Adam Walinsky
"I don't know who you are.
I don't know your company.
I don't know your company's product.
I don't know what your company stands for.
I don't know your company's customers.
I don't know your company's record.
I don't know your company's reputation.
Now, what was it you wanted to sell me?"
-Ad by McGraw-Hill Publishing
Reach nearly 2 out of every 5 adults 25-54 in San Diego (39.9%)
And be seen an average of 5.4x each
Over a period of six months, a schedule costing $4,000 per month on FOX 5 San Diego will...
Thank you
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858,000 viewers weekly
Those viewers have a combined HH Income of over 67 billion dollars
Collectively they will spend 1.8 billion on new cars in the next 12 months
They will spend 1.8 billion on home improvement projects in the next year
And another 536 million on internet purchases
510,038
Full transcript