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Google

Research Project
by

Manpreet Dhaliwal

on 5 November 2012

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Transcript of Google

The History of Google The founders of Google are Larry Page and Sergey Brin.

1995: they met at Stanford University and were both computer science grad students

1996: Larry and Sergey began working on a search engine which they called "BackRub"

"BackRub" operated on Stanford's servers for more than a year until it took up too much bandwidth to suit the university.

1997: they renamed "BackRub" to "Google", a play on the mathematical term "Googol". Larry and Sergey chose this name because it reflected their desire to organize an infinite amount of information on the internet. Google Grows and Expands Google's workplaces:

In a garage at 232 Santa Margarita, Menlo Park

An office at 165 University avenue in Palo Alto. At this time, google had only eight employees!

An office at 2400 E., Mountain View

The "Googleplex" at 1600 Amphitheatre Parkway, Mountain View which gave 800+ employees a campus environment. This is google's current main headquarters.

Google has gone multinational. They opened:

Their first international office in Tokyo, Japan in August of 2001

An office in Sydney, Australia (opened 2002)

An office in Dublin, Ireland (opened Oct. 2004)

Engineering offices in Bangalore and Hyderabad, India (opened Oct. 2004)

A research and development center in Tokyo, Japan. This center was created to attract the brightest among the Japanese and other Asian engineers (opened Dec. 2004)

A research and development center in China ( opened Sept. 2005)

Also:

Google Maps released in Australia (occurred in Feb. 2007)

Youtube becomes available in nine more places: Brazil , France, Italy, Japan, the Netherlands, Poland, Spain, Ireland and the U.K ( occurred in June 2007)

Google domains are established in Iraq and Tunisia (occurred in March 2011)

An office in Paris which is the headquarters for all of Google;s Southern Europe, Middle East and Africa operations ( occurred in March 2011) By: Meghan and Manpreet Google's Timeline Dec. 2003:
Google Print: small
excerpts from
books appear in
search results.
Later called Google
Book Search This is a timeline of additional important events in Google's history and product development. Marketing Strategies Google's strategy for consumers is that they offer free services such as GMail, and give targeted advertisements based on what their users have searched.

Google profits from the the info collected from people and content ( movies, books, apps) purchased from the Play Store

They gather information about their users and provide it to third parties who create targeted advertisements for Google. These advertisements appear on the results page and correspond to what the user has searched for

Their strategy for Android is based on getting the largest market share. It is free for any manufacturer to put Android on their device, but they must comply with Google's standards to receive access to their services ie. the Play Store, GMail

The Nexus line of Android devices from Google are mostly a niche product but Google recently started the "race to the bottom" marketing strategy. They are trying to sell the most product for the lowest price. Google Market & Stock Value As of October 26th, 2012, Google's market value is:
$ 220, 796, 548, 699

Google Stock Prices:
High- $683.03
Low- $671.20





Data from nasdaq.com Every year, Google plays an April Fools joke on thier users. Here are some of their jokes:

2000- They announced the MentalPlex which is Google’s ability to read your mind as you visualize the search results you want.

2002- Pigeons power the search results.

2004- The Googlunaplex, an new research center on the moon.

2005- A magical beverage that makes it's consumer more intelligent April Fools! August 18 2004:
Initial public
offering of
19, 605, 052
shares of
Class A common
stock on Wall
Street. Opening
price: $85/share Feb. 2005:
Google Maps
goes live June 2005:
Google Earth: a
satellite
imagery- based
mapping service
combining 3D
buildings and
terrain Oct. 2006:
Acquired
Youtube June 2007:
Google Maps gets
prime placement
on Apple iPhone Nov. 2007:
Android is
announced Sept. 2008:
The browser
"Google Chrome"
becomes
available Jan. 2010:
Android device
"Nexus One"
introduced Oct. 2010:
Experimental
technology of
self- driving
cars logs
140,000 miles April. 2011:
Larry Page
becomes CEO,
replacing Eric
Schmidt Oct. 2011:
With Samsung,
the phone"Galaxy
Nexus unveiled April 2012:
Product testing
for "Project Glass"
began The Story of: Challenges that Google has faced Rivalries with other web browsers such
as Yahoo & Safari
Unpopular apps (not to mention hate-mail
because of what is on google images these
days)
Expenses
Privacy Issues
It has also failed to win over consumers
with its public image problems Advertisement Strategies Billboards, tons of TV ads, and even subway
adds
In 2010, Google paid $3 million for a
Superbowl advertisement
Softening their image
Celebrity Endorsements from the likes of Lady Gaga, Justin Bieber and many more
Office Brand Building Google Vs Ghana
Google's Revenue: $37.86 billion
Ghana's GDP: $37.16 billion

An article on Sympatico.ca Finance compared Google's revenue against Ghana's GDP. Google makes more money than the gold and coco producing Ghana by only $700 million. 2011 data from Market Watch and CIA; all values USD millions Trivia Time!! Questions Answers Who are the founders of Google? Larry Page and Sergey Brin. Name one challenge that Google has faced. What year did Google acquire Youtube? 2006 See slide 26 Name 1 celebrity that Google endorsed.
Which country was compared to Google? Lady Gaga, Justin Bieber Ghana DONE!
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