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SKYFLY

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by

Ziyan Li

on 9 December 2013

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Transcript of SKYFLY

Head office

solution!
Press Conference
Marketing and sales department

IT
department

Message we would like to send to the public!
Thank You.
Introduction
solution
head office

department

public relation

marketing and sales

IT

report

press conference

who

message


CEO

government

follow-up

conclusion

SKYFLY
incident

airline

considered

accident

contact

employee

train

passenger

newspaper

Public relations

representative
effect

airport

Milano

advantage

apologize
An airline accident can be considered a true
crisis and something that all airlines consider
to be their worst nightmare.
Airplane crash is the worst accident which all of the airlines do not want it to happen.

1. call center

2.Public relations department

CONTACT
passengers
media
government

-Special offers only to victims. Something like discount ticket, additional meal, upgrade. give away free member card.

-we will not change the price during this time.
Press release
Put press release in the official website to
spread the news worldwide.
Date and Time:10 December 2013 , 10 am
Place: Novotel Milano Malpensa Airport

Who will be in the press conference?

CEO

Flight
attendants

Public relations representative

Mechanical engineer
Start press conference with PR representative

-Thank you all the media people to attend this conference

- Make apologize
-Explain the cause of the accident
-Make a promise we will take care all of the passengers
“Landing gear problem is one of the most problem that the airline will face. Our company has a strict policy to check the airplane conditions before use that plane and we did check every airplanes .During the flight there was no clue that there was a problem with the landing gear before the pilot touched down and this is not the new thing in airplane accident”

Tell the number of patients

-13 passengers injured and 17 passengers
are safe(No one died)
CEO
Make apologize again
Explain company reputation and solutions

Flight attendants
“During the flight pilot and cabin crew handle the
situation the best we can and we rescue all of passengers”

CEO and government representative
Appear in well-known tv channels such as
CNN and also local tv channels in Switzerland.

To discuss about this accident and offer
questions and answers to reporter

Create clear understanding to the public

Rebuild company trust


Introduction
Public Relations是 With
Plane Accident
After all instant procedures
to deal with the accident,
it doesn't mean this matter
is already end.
Skyfly actively do some
follow-up job and cannot
miss any little factors.
This is very important
because it will help
them to re-establish their image and re-build their customer trust.
Arrange psychologist for the
victims in case they will have
post-traumatic stress disease, to
show their caring of them.
Inspect new management
system and change some
improper system.
organize some free
activities for the public
and media representatives to visit some departments’ daily work.
Doing CSR in order
to rebuild company reputation.
Conclusion
Positivity
Initiative
In-time
Truth
Calm down
Follow up
Journalist
Full transcript