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Transcript of SKYFLY
Marketing and sales department
Message we would like to send to the public！
marketing and sales
An airline accident can be considered a true
crisis and something that all airlines consider
to be their worst nightmare.
Airplane crash is the worst accident which all of the airlines do not want it to happen.
1. call center
2.Public relations department
-Special offers only to victims. Something like discount ticket, additional meal， upgrade. give away free member card.
-we will not change the price during this time.
Put press release in the official website to
spread the news worldwide.
Date and Time:10 December 2013 , 10 am
Place: Novotel Milano Malpensa Airport
Who will be in the press conference?
Public relations representative
Start press conference with PR representative
-Thank you all the media people to attend this conference
- Make apologize
-Explain the cause of the accident
-Make a promise we will take care all of the passengers
“Landing gear problem is one of the most problem that the airline will face. Our company has a strict policy to check the airplane conditions before use that plane and we did check every airplanes .During the flight there was no clue that there was a problem with the landing gear before the pilot touched down and this is not the new thing in airplane accident”
Tell the number of patients
-13 passengers injured and 17 passengers
are safe(No one died)
Make apologize again
Explain company reputation and solutions
“During the flight pilot and cabin crew handle the
situation the best we can and we rescue all of passengers”
CEO and government representative
Appear in well-known tv channels such as
CNN and also local tv channels in Switzerland.
To discuss about this accident and offer
questions and answers to reporter
Create clear understanding to the public
Rebuild company trust
Public Relations是 With
After all instant procedures
to deal with the accident,
it doesn't mean this matter
is already end.
Skyfly actively do some
follow-up job and cannot
miss any little factors.
This is very important
because it will help
them to re-establish their image and re-build their customer trust.
Arrange psychologist for the
victims in case they will have
post-traumatic stress disease, to
show their caring of them.
Inspect new management
system and change some
organize some free
activities for the public
and media representatives to visit some departments’ daily work.
Doing CSR in order
to rebuild company reputation.