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격물-중국인바운드 여행사구조

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by

comool sang

on 20 January 2014

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Transcript of 격물-중국인바운드 여행사구조

중국인바운드 여행사 구조
- 가치사슬 체계와 면세점과의 관계
여행상품 원가 +
Handling Charge
호텔
식당
차량
관광지
쇼핑샾
지상비+항공운임+Handling Charge+
수익
행사비용+
수익
+
쇼핑커미션
+
선택관광 판매 수익


중국 인바운드 여행 시장의 현실
Dumping
Full transcript