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Transcript of IT/Web strategy
Thank you for your attention
Main Focus should be your website
SEO (Search Engine Optimization)
Word of Mouth on Steroids
7 Parts of a Social Media Strategy
should answer the following questions
An IT Strategy
Determine what results you want from social media - what’s in it for me? (my organization)
The big picture
Who is your Target Group
Alignment of IT strategy with business goals
Develop Short-Term and Long-Term IT Strategy
Do not forget to include Social media Strategy
Are we doing the right things with technology to address the organization’s most important business priorities and continuously deliver value to the clients?Are we making the right technology investments?
Content is king:
Content builds trust
Content drives traffic
Content provides marketing
Content will live forever
SEO is the process of affecting the visibility of a website or a web page in a search engine's
SEARCH - Being found is key
by writing blog content that is rich in the key words that pertain to your brand.
Social networks are great for building customer loyalty, continuing engagement, real time customer service and driving traffic to web sites.
The challenge is converting a Facebook customer to a sale or getting customer data like email. How can you convert those eyeballs looking at the page at that moment to action (buy a product or subscribe to a list).
Blogging/writting with regular content can be very time intensive.
At a minimum use a blog to talk about your product, post your press releases, and share your events. Enlist the help of other writers by inviting them to write about you (with the critical back link) and try writing on other industry web sites as a guest writer. The content is king and you will soon see your name rising to the top of search engines.
Content Strategy Integration
Determine what success means for your goals, and how to measure them
Describe how social media will help accomplish these goals for your organization
Identify your target audience
The Discovery phase begins during Planning, the online data collected from the places your target audience has and will interact with your organization. This includes your website, social networking analytics, benchmarks, social media user surveys, offline surveys, and any other data that helps you get to know who supports organizations like yours and why.
Use the information you uncover during the Discovery phase to focus on the right platforms instead of trying to manage a strategy across every social network.
Strategic listening helps you to understand what topics and people you need to listen to and how they fit into your overall objectives.
Listening gives you insights into who is giving, why, what else are they interested in.
You’re strategy should include a description of what you’re measuring, how, and what tools you’ll use. The results from your measurement determines if your efforts are working or if you need to change course re-align your projects with your goals.
Management is the phase where you take everything you’ve been doing in the other phases and analyze, evaluate, compare your results to your stated objectives. Your social media manager uses this analysis to determine if any course corrections are needed.
Social Media Content Strategy Integration
spend some time planning what types of content that is both interesting to your target audience and aligned with your organization’s objectives.
You’ll achieve the best results if you integrate your social media content with your overall content marketing strategy and promote your organization’s programs, events, fundraisers, and stories across multiple channels and other content that tells people what your organization is doing, why someone would want to support your organization and how to support you
Your strategy for engagement should include a schedule for delivering content and the resources to respond to comments and feedback. Engagement is about being genuine and helpful. Look for people you can help instead of seeking out people who can help you.
Do we measure what is the real value to the organization derived from that technology?
Is our current Information Technology agile enough; flexible to continuously support a successful organization?
Is our Information Technology environment properly managed, maintained, secured, able to support the clients, and is it cost effective?
Can our strategy support current and future business needs?