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Ber's Print Shop - Celebrate Summer

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Manitoba/Ontario Prezi

on 21 February 2018

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Transcript of Ber's Print Shop - Celebrate Summer

Summer in Northwestern Ontario is
What's up for
The
Every summer, thousands of visitors choose Northwestern Ontario to make their summer unforgettable!
AMAZING!
GRABS?
Visitors Spend: $200M
Cottagers Spend: $100M
87% of overnight visits happen between April & September
Every Year...
Will your business be ready?
PLAN
We'll be celebrating with our audience ALL summer long!
Incredible events
Amazing giveaways
Unforgettable experiences
Our Audience. Your customers.
ADVERTISE?
Why
STRATEGY
marketing
Celebrate Summer Ambassador - May to September
10 second tag as part of sponsor messages 2x/day
Min. 250 on-air name mentions in Celebrate Summer promos
1x 4 hour Live Broadcast from your location
Ad on Celebrate Summer page at KenoraOnline.com
Total Investment: $3,140
STRATEGY
marketing
Celebrate Summer Elite - May to September
250x 30 seconds radio spots (prime time placement)
Min. 500 on-air name mentions in Celebrate Summer promos
1x 4 hour Live Broadcast from your location
Ad on KenoraOnline.com News Page
Big Box ad on Celebrate Summer page
Total Investment: $6,700
STRATEGY
marketing
Consistency + Frequency + Message = Results
Introduce your business to Northwestern Ontario's biggest on-air and online audience
Establish yourself as a vital part of the NWO summer experience
Collect your unfair share of the market
Build brand awareness

Generate new customers

Advertising can differentiate you
Full transcript