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Entertainment Content Discover and Ownership

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by

Shawn DuBravac, PhD

on 12 November 2013

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Transcript of Entertainment Content Discover and Ownership

Entertainment Content Discover and Ownership
in the age of connectivity

digital +
connectivity

@twoopinions
in a digital and connected world
Device Ownership
connected device owners
tend to watch entertainmnent content more
frequently

diverse devices used for streaming content
digital omnivores
digital omnivores
are more likely to
rent or buy
content generally
Reasons for owning Digital over Disc (among digital owners):
• Ability to access wherever I am
36%
• Easier to store
35%
• Price
32%
• Instant access to content
32%
• Ability to watch on any Internet connected device
27%
• Easier to organize
25%
• Video quality
19%
• Disc version not available
12%

The changing face of discovery is changing
Curation
redefining the opportunity set. redefining curation.
are also
Thank you.
Shawn G. DuBravac
@twoopinions
Shawn DuBravac
52%
44%
40%
31%
32%
29%
39% of video game console owners
incidence of streaming even
higher among owners
43% of smartphone owners
60% of tablet owners
72%
70%
61%
63%
41%
25%
content omnivores
76%
84%
60%
76%
27%
51%
41%
55%
6%
18%
11%
31%
program guide through your cable, satellite or ftth provider
47%
Previews at a movie theater
46%
Channel surfing on the television
45%
Friends / family members / co-workers
43%
Commercials on TV
40%
Streaming digital video service (e.g., Netflix or Hulu)

38%
Previews on a DVD / Blu-ray Disc
35%
VOD through your cable, satellite or ftth provider
33%
Internet search (e.g., Google) 30%
Social media site (e.g., Facebook or Twitter) 26%
Review website (e.g., Rotten Tomatoes) 24%
Network website (e.g., NBC or CBS) 19%
Online retailer (e.g., Amazon.com) 18%

Reasons for owning Disc over Digital (among disc owners):
• Like owning physical product
52%
• Ability to watch in DVD or Blu-ray player
50%
• Instant access to content
28%
• Video quality
27%
• Price
26%
• Don’t want to spend money replacing my video content on disc
21%
• Easier to organize
20%
• Easier to store
18%
• Digital version not available
14%

Satisfaction with
digital
Overall
video quality
audio quality
88%
89%
variety of content
73%
86%
discover of new content
72%
availibility of recently released content
52%
cost
74%
*among tablet owners
Full transcript