Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Jonair

No description
by

Manitoba/Ontario Prezi

on 22 March 2017

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Jonair

If you could afford it, you would have a professional sales person tell your story to every prospect in your market. Advertising was invented as a more cost effective way of telling your story to hundreds or thousands of people you could not afford to reach in person with your sales force.
Why Advertise?
Advertising can keep you top-of-mind with your prospects and ensures you don’t get forgotten amidst your competitor’s advertising.
When products and prices are perceived to be the same or similar everywhere, the image and reputation you create with your advertising can be the tie-breaker that helps consumers choose you over your competition.
Competition is Increasing
Advertising Can Differentiate You
Advertising is Cost Effective
Busy consumers won’t take time to read ads or websites for products or services they are not in the market for. But intrusive radio influences them on the go, before they have a need, creating preferences for your business when they do have a need and begin their search.
Why Radio?
Radio can reach and influence consumers who may be predisposed to other businesses. Consumers who are loyal to competitors may not take time to read about you online or in print, but can be influenced as they go about their daily activities. The old expression “we have eye lids, but not ear lids” means we can skip over printed, or online messages, or other passive media messages but can absorb intrusive radio messages without consciously engaging.
When your radio commercial airs, there are no pop-ups, news headlines, competitor’s ads, or other distractions to detract from your message.
Radio Creates Pre-need Preference
Your Message Stands Alone
Radio Is Intrusive
Marketing Plan / April - December 2017

7:20AM Farm News
• 1 - 10 second liner daily
• To air Monday - Saturday
Monthly Value: $400.00 / Campaign Value: $3,600.00

3:00PM Weather
• 1 - 10 second liner daily
• To air Monday - Sunday
Monthly Value: $400.00 / Campaign Value: $3,600.00

April Campaign
• 45 - 30 second commercials @ $39.00 each
• To air Monday – Friday, between 6:00AM – 6:00PM
Total Value: $1,755.00

Fall Campaign
• 60 - 30 second commercials @ $39.00 each
• To air Monday – Friday, between 6:00AM – 6:00PM
Total Value: $2,340.00

Total Value: $11,295.00
Your Investment: $7,695.00 (or $3,900.00 after 50% co-op reimbursement)
Marketing Plan / April - December 2017

All Weather Liner Package
• 35 - 10 second liners per week
• To air Monday - Sunday, between 6:00AM – 8:00PM
Monthly Value: $1,930.00 / Monthly Investment: $700.00
Campaign Value: $17,370.00 / Campaign Investment: $6,300.00


April Campaign
• 45 - 30 second commercials @ $39.00 each
• To air Monday – Friday, between 6:00AM – 6:00PM
Total Value $1755.00


Fall Campaign
• 60 - 30 second commercials @ $39.00 each
• To air Monday – Friday, between 6:00AM – 6:00PM
Total Value: $2,340.00


Total Value: $21,465.00
Your Investment: $10,395.00 (or $5,200.00 after 50% co-op reimbursement)
30-Second Commercials
What's Your Message
10-Second Commercials
What's Your Message
Summary
With CFRY and Country 93 YOU will be...
Be Known Before You're Needed!
Connected with our
audience
Connected with our
community
Connected with your
customers
Welcome!
Full transcript