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Music Culture and its Impact on the Fashion of Music Listeners
Transcript of Music Culture and its Impact on the Fashion of Music Listeners
The investigation was carried out by collecting qualitative data through interviews. The interviews required participants to answer questions that related to their musical tastes and preferences, views on trends in society and their dress sense.
An analysis of the data obtained was then carried out through the use of exemplary/case studies and linking my impressions of each case study to a bigger idea/theory.
Majority of results show that while participants admitted that music was an influence on the choice of their clothing, it didn't dictate their choice of clothing everyday for every moment. Full Research Project More:
People=Random Sampling by going to concerts/gigs/music related events~20 to 30
Extensive interview Analysis:
More Case studies Pilot Differences:
Less Extensive Interview & Analysis
Covenience/Snowball Sampling Rationale:
The pilot test, was a good way to test the reliability and validity of my full research design as it was almost a mini version or sample version of my full scale project-almost like a scale model test in experiments.
By using the combination of convenience and snowball sampling I was almost emulating a random sample as I did not know the people after the initial interview-however this still limited my range of participants. Most importantly, the pilot test indicated the faults in my research design and indicated what I need to change in order to make my full research valid and reliable. Originally... Convenience/Snowball Sampling Representative result: Case Study of Participant 3
Participant 3 likes Rock, alternative and indie rock. In particular, He enjoys Muse, Yellowcard, Yeah Yeah Yeahs, Beatles, Temper Trap, Coldplay, Bon Iver, Blink 182. He enjoys these bands for their "catchy hooks, their musical ability and some for sentimental reasons. He was exposed to these bands by his friends and his own exploration through the internet. In contrast, because of his extensive classical training in Cello, he enjoys classical music as well such as Bach.
Participant 3 admits that he does feel pressured to like particular bands and generes because it is currently trendy. He also states that everyone is pressured by current trends. . "It is both a good thing and bad thing because it gives everyone common ground but it makes it hard to be different and stick to what you originally liked." He believes that stereotypes are needed and that someone has to do it. "How else are trends started? I encourage it, someone has to be the cliche stereotype for there to be a stereotype." Also, depending on the the context, his openness about his music taste will differ accordingly-
"If I was in a party with a bunch of metalheads and I wouldn't be so open about my musical preferences. Just so I won't feel I'm looked down upon."
Asked if they follow fashion trends and what influences what they buy and choose to wear:
"Yes, I try to follow fashion trends. I try to follow what bands wear or what the popular genre looks like-in particular, atticus clothing because I love blink 182 and the whole scene associated with it. But I don't wear that stuff everyday. You can see it with everyone and anything-when I was around 12, eminem and 50 cent were big and everyone wore baggy clothes. Now with the alternative/indie/hipster trend, everyone is going to savers and op shops to look vintage or retro."
"Life is a musical"
-Participant 3 Participant feedback:
-Generally, more practical activities (like the labeling of the stencil)
-Some of the initial questions were a bit irrelevant
-Relaxed flow of the interview helped their thought process and they didn't feel pressured Own experience:
-Data was easy to analyse and interpret as it each answer was explored in depth. Easily related to the bigger idea/theory.
-Initially I had trouble since all the shops were rejecting me to do my research. After communicating with my tutor, I used the combination of convenience and snowball sampling. Collection of data was then relatively easy to collect. I believe that the unstructured nature of my research provided a safe and comfortable environment for particpants.
-I originally wanted to stumble upon each question and not really have a checklist and list of questions to go through. However, I felt that i still needed to do this. Things I would change:
Incoporate more practical/visuals (particpant feedback)
-I accept this feedback because it reflects the nature of my research which highly involves visuals. It also stimulates the participants mind and provides me with a better understanding on particular areas such as clothing choices in different contexts.
Find more relevant questions (participant and own)
-I had initially hoped that the first few questions relating to music tastes will provide context and background. But the participants and myself included, found some of the initial questions irrelevant in the end. I may focus more on what's more critical in relation to fashion and clothing.
A better flowing interview question structure (own)
Originally I wanted to have a really organic and unstructured interview and 'stumble upon' each area that I wanted to cover. However when it came down to it was necessary for me to enforce some form of structure. In the full research project I will have a semi-structured interview.
Different method of accumulating data-Random sampling instead of convenience and snowball
Random sampling will generally provide me with a broader range of results. Random music students will probably be my broader level of primary data collection in the full research project.
Setting a time and place for the interview
-I believe that if I set a time and place, the participants will more likely want to participate properly in the research study and not do it out of obligation. It will also provide the participant with a better understanding of the interview and help them prepare mentally. Research Question:
How does music impact the fashion and clothing choice of music listeners? Participant 3's answers easily relates back to the bigger idea and theory of Goffman's "The Dramatizing Self". Elliot, A. & Lemert, C. 2006, “individualism for Beginners: When Caoimhe met Annie Somewhere In Global Space”, The New Individualism, Routledge, London, pp34-35 Rationale:
Musolf cites Goffman’s The Dramatizing Self which explores how people are actors in the world (the stage) that “dramatizes a self that he or she wants the audience to accept” where the audience is constantly observing.
I believe that obtaining information on how people choose to make themselves appear, through the interview and stencils, will give me (in relation to the dramatizing self) ‘costume designs’ that the interviewees would dramatize in certain situations (shopping for music, going to a concert, etc.).
This is supported by Elliot and Lemert’s exploration of individualism in our modern day society by citing William James’ concept of the ‘social self’. James’ states that individuals have many different selves that people recognize them for, further emphasizing the ‘actor’ example-this will be highlighted with the labeled stencils of what one would wear to a concert/similar event. It is important for someone to answer my question because music culture and trends, with the advancement of technology, is growing rapidly and hence impacting many people in different ways faster, in particular their identity (behaviour, dress sense, etc.). By finding out the certain effects of trends in the present day will help us extrapolate or use these findings as a sample to forecast future impacts - Pfleiderer, M. 2007, "Identity and Everyday Life: Essays in the Study of Folklore, Music, and Popular Culture", Psychology of Music 2007 35: 169, SAGE, Book Review
-Ruud, E., 1997, "Music & Identity", Nordic Journal of Music Therapy, 6: 1, 3 — 13-
-Tekman, G. H, 2002, 'Music and social identity: Stylistic identification asa response to musical style', International Journal of Psychology, 37: 5, 277 — 285 Musolf, G.R., 2003, “Contemporary Conceptions of the Social Self”, Structure and Agency in Everyday Life: An Introduction to Social Psychology, Rowan & Littlefield, Lanham, pp155-156
Pfleiderer, M. 2007, "Identity and Everyday Life: Essays in the Study of Folklore, Music, and Popular Culture", Psychology of Music 2007 35: 169, SAGE, Book Review
Ruud, E., 1997, "Music & Identity", Nordic Journal of Music Therapy, 6: 1, 3 13-
Tekman, G. H, 2002, 'Music and social identity: Stylistic identification asa response to musical style', International Journal of Psychology, 37: 5, 277 — 285