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What is Photoshop?

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Jessie Goeman

on 6 February 2014

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Transcript of What is Photoshop?

Its effects on society
What is considered a photoshopped picture?
A filter (black & white, sepia, etc)
Modifying body shape
Enhancing features with lighting
Adjusting colors (brightness/ darkness)
Airbrush/ wrinkle remover (blurring blemishes and skin)
Adding makeup
Altering colors (eyes, hair, lips, skin and teeth)
Add or remove objects or people
What is Photoshop?
Program (Adobe Photoshop)
Negative Effects
Where is it most seen?
Film and video
Fashion industry
Helps Businesses
1. Sell more (40%)
2. Makes their products look better (48%)
3. Improve company image (38%)
4. Create illusions (58%)
For personal use
1. To make yourself look better (46%)
2. To be happy with your body (32%)
3. To feel more confident (40%)
4. To impress friends or colleagues (40%)
5. To improve your perception of your life (54%)
It's a lie
Manipulating our perception and desires
Creates illusions
Creates false body image
Overall perceptions: linked to personal usage
Lowers self-esteem / confidence
Draws attention to imperfections
Pressures individuals to be perfect
Possibly triggers eating disorders
Top line research results:
Is Photoshop a cause for eating disorders?
How does Photoshop affect people's perspective on beauty?
Creates the illusion of perfection
Alters the image of beauty
People expect perfect
Comparing themselves to photo-shopped pictures
Feeling inferior
Changes people's perspective of beauty in a negative way
Distorts the vision of normal
Gives unrealistic goals
Manipulates the mind
False perception of reality
If Photoshop didn't exist
Advertisements would look less fake
People would see the beautiful imperfections
Perfection wouldn't be an expectation
People would feel more comfortable in there skin
Acceptance of different body types
More confidence/ self-esteem would increase
Less eating disorders
Lower expectations
More realistic views
No one would be perfect
Everyone would be on equal footing
Its effects on society
If it didn't exist
Eating disorders
Should it be banned?
Its affect on people's perspective of beauty
Eating Disorders
Should Photoshop be banned?

Most deadly mental illness
It's psychological
Abnormal eating habits
Creates unrealistic goals
Abnormal body shape defined as perfect
Skinny = Beauty
Example of photoshop advertisement/ magazine covers
Facts according to a study:
10 years ago, plus-sized models were between size 12 to 18. Now they are between size 6 to 14.
Most runway models have a BMI (body mass index) that is considered anorexic.
69% of women in one study admitted that models influence their perspective of the perfect body shape.
47% of girls between 5th and 12th grade said that magazines influences them to lose weight.
90% of woman have too high expectations for their body size.
80% of woman who answered people's magazine's survey said that people who appear in magazines or on television/movies make them feel insecure.
"the unique features of women, whether crows feet, freckles, or a less-than-rock-hard body, are aspects that contribute to women's beauty and should be celebrated -- not shamed, changed or removed."
Verily magazine (no Photoshop policy)
Research Conclusions
Mixed responses but stronger accent on negative aspects
Denise Kaufmann:
"We really tried, but this is clearly a topic that no one in the industry is comfortable discussing."
Ogilvy & Mather in Dusseldorf answered the following question:

Do you think Photoshop has a negative impact on people's perceptions on beauty/reality?

The answer:
Personal Project Presentation:
The affect of Photoshop on people's perspective of beauty
Jessie Goeman Mp5-a
Human Ingenuity
What is Photoshop?
What is a photo-shopped picture?
Where is it most seen and who uses it?
Research Plan:
Research question
Virtually everyone!
Ogilvy & Mather is a top, global advertising, marketing and public relations agency. It has 450 offices in 120 countries with some 18,000 employees. It was created in 1948.
Over 70% of respondees do not use Photoshop
3 out of 4 were women
Research Plan
Research Question:
How can I show the ways in which photo-shopped pictures affect people's perspective on beauty?
Survey monkey
50 responses
70% female
Thorsten Ruehlemann, Ogilvy & Mather
Celeste Palmer, NATO
Laura Roberts, former journalist Daily Telegraph
Anonymous journalist from the Daily Mail
Denise Kaufmann, CEO Ketchum
NATO (North Atlantic Treaty Organization), since 1949. Bought lasting peace and stability in Western Europe and North America.
Ketchum is one of the world's largest and most geographically diverse PR agencies. It was created in 1923.
The Daily Telegraph is a daily newspaper from the United Kingdom. It was first published in 1855.
The Daily Mail is a British newspaper/ tabloid owned by Daily Mail and General Trust. It was first published in 1896.
Photoshop Usage
Top line research results:
Editing websites
Apps for phone or other devices
Introduced 18 years ago
"Helps companies with smaller budgets create stunning photography to help promote themselves."
Ogilvy & Mather, Dusseldorf office:
Overall perceptions: linked to business usage
Top line research results:
Top line survey results:
Over 70% of respondees believed that Photoshop potentially is a trigger for eating disorders!
Top line research results:
Fired for being "too fat"
Top line research results:
Kara Eschbach, journalist
Despite many negative perceptions, incredibly only 10% want to ban it!
Top line research results:
Reputation for causing eating disorders
Positive for business
Negative for society in general
Majority consensus not to ban
People increasingly learn to differ reality from illusions
I believe Photoshop has become a big part of our society, perhaps almost a new “normal” where people expect photography to present them with an enhanced “reality”.
My conclusion
Full transcript