Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


FIVE Ways WHQR Helps Your Business

WHQR Listeners Hear You

David Howell

on 11 August 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of FIVE Ways WHQR Helps Your Business

The Essentials:
#1 - "it has a direct impact"
FIVE Ways WHQR Helps Your Business
#2 - Builds an Enduring Relationship
a. you're reaching them through a resource they rely on daily

b. support drives brand consideration and pre-purchase behavior

c. often increases brand awareness by 30% or more.*
#4 - Enhances "Quality"
"... from a quality standpoint, we definitely are on a similar page"
#3 - Broadens a Sense of "Community"
"It's great for the whole community... everybody seems to get really involved"
#5 - Reaches a Unique Audience
"I think it's important for any business to support those aspects of a community in which its values are reflected."
"I've seen a flow of customers that I didn't realize was out there."
a. WHQR listeners are vested in what they hear

b. 70% rarely listen to other stations

c. Low tune-out means they hear your message
"...they are interested in improving the quality of their life. These are the same people who are listening to WHQR"
*Source: NPR Listener Surveys, Lightspeed Research, 2007-2012
a. WHQR routinely gives other non-profits, corporations and cultural institutions a voice

b. Much more than a radio signal... a community resource.

c. Interviews & Cultural Calendar
a. The Halo Effect - the positive sentiment listeners have...

b. 60% of listeners asked have a more positive opinion of Public Radio Underwriters

c. 52% said they prefer to buy from Underwriters...
*Source: NPR Listener Surveys, Lightspeed Research, 2007-2011
a. Sophisticated, Philanthropic, Community-minded Citizens

b. Educated -- over 70% have college degree or more

c. More concerned with altruism than a saving a buck...

Pricing Scenarios
Full transcript