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FIVE Ways WHQR Helps Your Business
David Howellon 25 April 2013
Transcript of FIVE Ways WHQR Helps Your Business
b. support drives brand consideration and pre-purchase behavior
c. often increases brand awareness by 30% or more.* #4 - Enhances "Quality" "... from a quality standpoint, we definitely are on a similar page" #3 - Broadens a Sense of "Community" "It's great for the whole community... everybody seems to get really involved" #5 - Reaches a Unique Audience "I think it's important for any business to support those aspects of a community in which its values are reflected." "I've seen a flow of customers that I didn't realize was out there." a. WHQR listeners are vested in what they hear
b. 70% rarely listen to other stations
c. Low tune-out means they hear your message "...they are interested in improving the quality of their life. These are the same people who are listening to WHQR" *Source: NPR Listener Surveys, Lightspeed Research, 2007-2012 a. WHQR routinely gives other non-profits, corporations and cultural institutions a voice
b. Much more than a radio signal... a community resource.
c. Interviews & Cultural Calendar a. The Halo Effect - the positive sentiment listeners have...
b. 60% of listeners asked have a more positive opinion of Public Radio Underwriters
c. 52% said they prefer to buy from Underwriters... *Source: NPR Listener Surveys, Lightspeed Research, 2007-2011 a. Sophisticated, Philanthropic, Community-minded Citizens
b. Educated -- over 70% have college degree or more
c. More concerned with altruism than a saving a buck... Language