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TOBACCO INDUSTRY

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by

Ariadna Licea

on 22 November 2014

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Transcript of TOBACCO INDUSTRY

AGENDA
I. Introduction to the tobacco industry

II. Allegations made to the industry, share price & capitalization

III. Industry response to allegations

IV. The industry shareholders with focus on investors

V. Recommendations

VI. Conclusion

The Stakeholders of the Industry
Meet our friend, baby Aldi Rizal of Sumatra, Indonesia
The Tobacco Industry:
No Reputation but very Profitable

And another friend, Anne Edwards
of PMI

THE PERFECT INDUSTRY...
“ THE PERFECT INDUSTRY….

… MAKING FOR A PENNY
…SELLING FOR A DOLLAR
… AND ITS ADDICTIVE”
Buffet, 1987

The Industry over the Decades
Summary of Allegations made to the Industry
1. Smoking kills
- Nicotine & Addiction
- Passive Smoking

3. Marketing to Children
4. Excessive Advertisement

2. Tobacco Exacerbates Poverty

5. Damages to the environment


Big Tobacco Response
INTRODUCTION
Strategic Actions
Product Development
Market Development & Small businesses acquisition
Share Price & Capitalization
“Tobacco stocks were famously 'priced to zero’ a decade ago when regulation and laws came in restricting marketing and advertising in developed countries. Expansion into emerging markets has proved that even these stocks can continue to grow and be good investments.”

- Darius McDermott of Chelsea Financial Services

How tobacco companies engage their investors?
Why is the tobacco industry despite the endless attacks on its reputation remain resilient?
while listening to our presentation!
But, you may go and smoke now

Corporate social responsibility
After the presentation, we hope you can tell us how the tobacco industry manages its most important stakeholders?

INVESTMENTS IN THE TOBACCO COMPANY
THE STAKEHOLDERS OF THE INDUSTRY
Who is the most dangerous stakeholders?
Full transcript