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Saddle Up Foundation

Part 1
by

Jonathan Armstead

on 26 May 2010

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Transcript of Saddle Up Foundation

SaddleUp! Foundation Sultan Almumar Jonathan Armstead Isabel Bartig Patrick Bernard Caressa Binion Company Background •Non-profit therapeutic riding center

•Founded by Sherry McDonald-Galbreath in 2002 when a young family friend, left a quadriplegic from a terrible accident, asked if she could ride horses too

•One year later, McDonald-Galbreath sold her house in Cherry Hills and purchased 40 acres in Parker to start the Saddle Up Foundation Mission Statement “SaddleUp! Foundation is dedicated to empowering the mentally and physically challenged, while enhancing the lives of the families that support the individuals we serve.” Key Players Products and Services •“Therapeutic horseback riding is an emerging field that uses equine-assisted activities for the purpose of contributing positively to the cognitive, physical, emotional and social well being of people with disabilities.” Equine Assisted Activities With the assistance of an instructor, horses are used to “contribute to the cognitive, physical, emotional and social well being of people with disabilities” Hippotherapy “is a form of therapy that uses the movement of the horse as a modality to achieve therapy goals that is provided by a licensed physical, occupational or speech therapist. It requires a physician’s release or approval. The natural movement of the horse is used to help individuals with special needs increase their functional abilities and achieve greater independence. The horses’ movement translates through the body, causing many parts of the participant’s body to do the work, thus facilitating activation of postural control, balance, motor and sensory systems. The therapist can modify the horse’s movement, to promote specific responses within the participant. Horses are the perfect partners because a horses’ movement simulates the same three movements as a human pelvis, and it creates a movement pattern similar to a human walk. The horse also provides sensory input that promotes increased motor function.” Equine Facilitated Psychotherapy (EFP) New type of therapy that focuses on the relationship between a horse and human
oEFP requires a horse, client, and trained professional
o“Participants learn about themselves and their relationship to others by being in a relationship with the horses, participating in activities with the horses, and then by processing their thoughts, feelings, behaviors and patterns.”
Advertising & Marketing Samples •Sherry McDonald-Galbreath has been prominently featured on 9News and 100.3 as a regular guest

•The following is a collection of examples of current advertising and press.
Challenges & Insights •Targeting this specific market could be potentially very difficult

•With so many large disasters happening in the world it is very easy to overlook an organization as small as this.
SWOT Analysis Strengths Weaknesses Opportunities Threats Inexpensive
Unique environment
High quality work
Relies on donations and volunteers
Undifferentiated services
Lack of marketing expertise
Provides more services
Market growth Economic State
Competition Porter's Five Forces Positioning Map SaddleUP!

Colorado Therapeutic Riding Center

Hearts and Horses

Pikes Peak Therapeutic Riding Center
Competitor Analysis Hearts and Horses
Loveland, CO
Established in 1997
15 Horses
http://www.heartsandhorses.org/
Colorado Therapeutic Riding Center
Longmont, CO
Established in 1980
24 Horses
1,000 Volunteers each year
http://www.ctrcinc.org/
Pikes Peak Therapeutic Riding Center
Elbert, CO
Established in 1999
22 Horses
http://www.pptrc.org/
Environmental Forces Competitive
Competitive forces include similar facilities that operate in the surrounding Colorado area
Technological
System in place to store information regarding volunteers and donations
Legal and Regulatory
Facilities must be registered and approved through the North American Riding for the Handicapped Association (NARHA)
Licensed therapists
Economic
During an economic recession donations to non-profit organizations declines because discretionary income for most people is low
Substitutes American Humane Animal-Assisted Therapy
Denver, Colorado
133 Years old
Animal Assisted Therapy
Group homes, mental health centers, homeless shelters, and more
Using dogs to help improve the lives of thousands
•Sherry McDonald-Galbreath

•Colorado native with a passion for horses and helping the community

•Accomplished horsewoman

•Her daughters friends gave her the drive and ambition to start this foundation
Target Market Physically and mentally handicapped persons

Family of aforementioned persons Questions?

Comments? Whats up
Full transcript