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Four Types of Utility Marketing

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by

Sarah N.

on 18 November 2014

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Transcript of Four Types of Utility Marketing

1. Time
2. Place
3. Possession
Drawbacks of Utility Marketing
Importance of Utility Marketing
Form
Ensuring a product is available for a customer when they want it.
Time affects what products are in demand during the different seasons.

Examples:
Coats in the winter
Swimsuits the summer
Utility marketing cannot be replied on entirely.
Consumers purchase products for other reasons than time, place, possession, or form.
Decisions can be made based on emotion, necessity, boredom, or a need to compete.
Purchasing a product and having the freedom to use the product as desired.
Allows consumer to use products for other than its intended use.

Examples:
Flowers pots are used for planting, but can be used as a centerpiece or as storage.
Cups can be used for drinking or as a pencil holder.
Allows for better decision making.


Examples
Decides which regions tend to use more of a certain product
Decides distribution of inventory and where to send it
Consumers see value in a finished product.
For certain products it is easier to buy already assembled.

Examples
Vehicles
Electronics
Furniture
by Sarah Nguyen
Time
Place
Possession
Form
Importance
Drawbacks
Four Types of Utility Marketing
Place utility is very important in the consumer's choice to buy a product.
It's not convenient for consumers to purchase products from a warehouse or manufacturing site.
Retail stores offer convenience.

Examples:
Stores
Stands/Kiosks
Full transcript