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LIFT Conference 2014

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Jerry Michalski

on 29 October 2015

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Transcript of LIFT Conference 2014

LIFT Conference 2014
"Markets are conversations"
Geneva
Jerry Michalski
http://liftconference.com/lift14
6 Feb.
Producers
Consumers
Trust
Trustworthiness
Key
Success
Factors
The Relationship Economy
Problem:
Language of War
Technology
Look inside
Let sunlight in
Think human scale
What if we trusted you?
Vocabulary
Skeletons
Culture
What is the role of the human touch?
How do we "converse" at scale?
How are we stuck today?
founder of REX
Breaches of trust
While asking for trust
Separate us?
Amplify us?
Make life better!
Language
of Marketing
=
See the big picture
jerry@sociate.com
@jerrymichalski
Intent
Vulnerability
Meaning
Well-being
Community
Who is building relationships well?
from the consumer economy
to the relationship economy

Authenticity
Behavioral
Economics
Questions
"Whenever communication is primarily aimed at promoting consumption or manipulating others, we are dealing with a form of violent aggression…"

– Pope Francis
Big Data
Stalk?
Serve?
What does "relationship" mean?
The Commons
Plunder?
Nurture?
Communication at the Service of an Authentic Culture of Encounter (2014)
Humanization of Capitalism
Choices
Look outside
Design Thinking
Ethical
Moral
Anywhere
Any time
Target Marketing
Personalization
Smartphones
Retargeting
Big Data
Social Media
Location!
Behavioral Economics
Neuromarketing
Rifleshot Marketing
Love
Abundance
Commons
Persuasive Technology
Choice Architecture
Neuromarketing
Internet of Things
Connect us?
Unemploy us?
Does
technology...
Make us stupid?
Make us smart?
The Vlogbrothers
Mine?
Mind?
We're attacking the people we want to trust us
Nerdfighters
Openness
Predictive Purchasing
Also not great: "eyeballs"
Gemeingüte
Les biens communs
Moral Choices
Stalk
Plunder
Mine
Serve
Nurture
Mind
Full transcript