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e-commerce

KIOSKED The dawn of the hyper visualisation age! Commerce today is becoming less about selling via a specific channel and more about reaching consumers where they are, based on context. Anything you see can be yours. Everything is a portal!
by

Mariane Lithen Mickelborg

on 20 May 2014

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Transcript of e-commerce




Brands and channels blur

Smart Content
As everywhere commerce

Omni-channel retailing





"Give people what they want, when they
want it, in the form they want it."


NON-INTRUSIVE
Smart Content is a non-intrusive service for consumers. Mousing over it displays highly relevant information about the product or service in the content.
Omni-channel
retailing
- where impulse,
there sales

Blurring
the boundaries
- every device
is a portal

The rise
of online
video

Kevin Spacey



The internet is boundary-free and increasingly visual. New technologies are enabling hyper visualisation, where any object in any piece of media is a portal to other media. Hyper visualised content creates a new engagement point for brands.

Kiosked will change the marketing game through
omni-channel retailing


Micke Paqvalén, Helsinki
CEO & Founder
The
Smart Content
mindset builds on
7 new trends
related
to visual and social
commerce.
The dawn of the
hyper-visualisation age

Creates new
engagement point
for brands.
1
2
Launches
Smart Content
that are changing the face of digital marketing.
3
4
5
6
7
Age of singularisation.
Marketing to match your lifestyle
Content
intelligence



The need for new
measurement models


Web Wide Shop

Perspective?
The two-way
conversation
Makes it possible
to implement smart content in social network like
Facebook, Google +
Pinterests ect
House of Cards
- the success of the Netflix model.

Big Data Management
from
Smartlogic
Finland 22-25/4/2014
http://cphbusiness.tumblr.com/



Peter
Alexander
Ebru
Mariane
Full transcript