Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.



JLS Case Study

chris bridgland

on 22 April 2010

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of JLS

Website SEO Overhaul YouTube Social Networks Brit Awards Case Studies Best Single
Award Breakthrough Artist
Award FBML (Custom Landing Page) on Facebook page Design / Inclusion of BRITS Branded banners/call to actions across all social networks & official site Twibbon (Twitter) Campaign - over 1000 avid supporters / over 1,500 click throughs to vote Facebook Advertising - 19,000 additional fans directed too Brits Landing Page YouTube Visibility Campaign - Vote JLS - Best British Breakthrough Act - Brit Awards 2010 - #1 Most Viewed Music Video Fansites awareness and co-operation - lage scale outreach to fansites/facebook groups/pop music/lifestyle blogs for support in spreading word Results

20k + click throughs to vote from tracked banners
BRIT Award Winners
Album climbed back to top 10
Next single released month after was top 10 for over 8 weeks
YouTube Video Competition - 22,000 views Facebook Advertising
15,000 additional fans directed too Brits Landing Page Twitter ReTweet Campaign - over 3000 click throughs from twitter to vote YouTube Visibility Campaign
JLS Tour & BRIT Awards Voting - #1 Most Viewed Music Video Results

20,000+ known click throughs to vote
Increased fanbase across numerous profiles
BRIT Award winners after Cheryl Cole was favourite 2-3,000 visits a day to over 10,000 after overhaul

Concentrated on terms incl.

* JLS Official
* JLS lyrics
* JLS {song title}

After the summer and releases traffic grew up to over 20,000 uniques a day.

During 2009 it was the #1 Sony UK Artist Site, and #2 out of all after Michael Jackson beating Kings of Leon, Beyonce, Britney...

To date still after initial hype bringing over 12/13k uniques a day due to cross over strategy

Advising on content creation (covers / competitions / vlogs)

Using advanced partner status for channel branding
to increase campaign click throughs

Ensuring all video content is optimised (titles / descriptions)

All call to actions are coherent across videos

Creating community on channel via subscriptions - 25,000+ from 0 in a year.
#29 - Most Subscribed (All Time) - Musicians
21 million+ video views
Numerous front page exposure campaigns Full social network strategy ensuring
content is spread across all platforms

Content spread after 4pm to ensure
post - school demographic read and share

All profiles grew dramatically thanks to
designs / release campaigns / competitions

40,000 to 500,000+ to date

3,000 to 100,000+ to date

FlickR group
2000 uploads

Full transcript