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Few things you need to know about internet

This presentation was inspired in the recent events involving Abercrombie & Fitch inspired by that article: http://www.forbes.com/sites/daviatemin/2013/05/13/abercrombie-and-fitch-v-dove-or-how-a-ceo-can-wreck-a-brand-in-1-interview-7-years-ago/?utm_
by

Ariel Cardeal

on 16 May 2013

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Transcript of Few things you need to know about internet

You need to know few
- ok, six - things
about the internet. 1. Social Network is about people, not just about "digital profiles" Yes! There are people beyond those pictures of food, cats and parties. They have feelings, and their digital profiles are "just" an expression of themselves. If you're a brand you truly need to know it. 2. They are everywhere. Everytime. Yes, I'm talking about your costumers. Sometimes they get insomnia, don't sleep and perhaps will search some shit the internet until find your interview from 7 years ago talking about shit. Yes, I'm talking about the recent case about Abercrombie & Fitch: http://www.forbes.com/sites/daviatemin/2013/05/13/abercrombie-and-fitch-v-dove-or-how-a-ceo-can-wreck-a-brand-in-1-interview-7-years-ago/?utm_
This def isn't good. 3. This reminds me: the past is just a matter of research. Everything is being cataloged in that instant. This WAS a trend 10 years ago, but now the digital natives are increasing the population of desk researchers in the world, and they will find anything that you spoke or did 20 years from now. Yes, this actually reminds me Paris Hilton, Daniela Cicarelli and others celebs with sex tapes spread in world wild web ;) 4. NEVER underestimate the power of the social network Ok, we both know that Twitter won't provoke a revolution, and most of my generation ("ME ME ME" how says Time Mag in some recent cover) are couch revolutionaires, BUT, you need to know that the term "revolution" nowadays means "micro-revolution". And it won't be televisioned.

I'm just telling you that if you as a brand talk some big shit I'll probably will share a negative view of you with my peers and you'll be truly fucked up (or almost ;) Except, of course, in the case of Arab Spring, and others cases in which we aren't talking about the ~~amazing western free civilization~~ 5. You need to surprise me, but you don't need to offend my friends! Everything (and almost everyone) turns old so fast to my generation. Google glasses? Overpast. What's the next?
You need to play hard with me and my friends! Nevertheless, doing it don't kill our vibe bitch, you don't need to say that my friends aren't good enough for your brand. 6. You aren't most important than me or my friends. After these quick tips about internet - this the basic, you know, but some big brands forgot it, and even you can forgot it - the main thing you need to know is:
you live in a pale blue dot, as says Carl Sagan, and actually the world is kind of a village, how said Marshall McLuhan. So, no one is most important than others. It's a network, and the world will be ruled by new rules, most horizontal in power of communications.

Seriously, don't be rude.

If you need to know more, wait for our coming content. GOTCHA? Ok, subscribe to this LinkedIn profile and be updated about what the hell is happening in this corporate world:
http://www.linkedin.com/in/arielcardeal/en
See ya ;)
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