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The Labor Action Network (LAN): The Efficiency of Member Targeting.

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by

Russ Breckenridge

on 22 February 2015

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Transcript of The Labor Action Network (LAN): The Efficiency of Member Targeting.

The Labor Action Network:
The Efficiency of Member Targeting

The LAN or Labor Action Network is a secure voter file system that tracks the voting habits & histories of AFL-CIO members.
What is the LAN?
Member Profile
The LAN allows us to create contact lists of UA members and divide them into groups such as:
Creating Groups of Voters
Hard Democrats
Hard Republicans
Independents
Lean Democrat
Lean Republican
Additional Groups:
Registered Voters
Retirees
County
School District
Legislative District
City
State
UA Households
Scoring
The LAN allows us to analyze voting history & field data to determine how a member will vote.
1. Partisanship Scores
2. Candidate Support Scores
3. Propensity Scores
What's the Purpose?
1. Reduce the Universe
2. Tailor the Message
1. Voter Registration
2. Grassroots Effort
3. Phone Banking
4. Canvassing
5. Mailings
ID & Persuade
GOTV (Get Out the Vote)
Independents,
Confirmed Supporters, Hard Democrats
Keys to Success
Accurate Contact Information
Volunteer Recruitment
Effective Message
Organization
Unregistered Voters
www.LaborActionNetwork.com
Name
Phone
Address
Active vs Retiree
Gender
Age
Local Union
Primary Elections
General Elections
High Turnout
Low Turnout
Lean Republican, Lean Democrat
Full transcript