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The Labor Action Network (LAN): The Efficiency of Member Targeting.
Transcript of The Labor Action Network (LAN): The Efficiency of Member Targeting.
The Efficiency of Member Targeting
The LAN or Labor Action Network is a secure voter file system that tracks the voting habits & histories of AFL-CIO members.
What is the LAN?
The LAN allows us to create contact lists of UA members and divide them into groups such as:
Creating Groups of Voters
The LAN allows us to analyze voting history & field data to determine how a member will vote.
1. Partisanship Scores
2. Candidate Support Scores
3. Propensity Scores
What's the Purpose?
1. Reduce the Universe
2. Tailor the Message
1. Voter Registration
2. Grassroots Effort
3. Phone Banking
ID & Persuade
GOTV (Get Out the Vote)
Confirmed Supporters, Hard Democrats
Keys to Success
Accurate Contact Information
Active vs Retiree
Lean Republican, Lean Democrat