Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

The Labor Action Network (LAN): The Efficiency of Member Targeting.

No description

Russ Breckenridge

on 22 February 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of The Labor Action Network (LAN): The Efficiency of Member Targeting.

The Labor Action Network:
The Efficiency of Member Targeting

The LAN or Labor Action Network is a secure voter file system that tracks the voting habits & histories of AFL-CIO members.
What is the LAN?
Member Profile
The LAN allows us to create contact lists of UA members and divide them into groups such as:
Creating Groups of Voters
Hard Democrats
Hard Republicans
Lean Democrat
Lean Republican
Additional Groups:
Registered Voters
School District
Legislative District
UA Households
The LAN allows us to analyze voting history & field data to determine how a member will vote.
1. Partisanship Scores
2. Candidate Support Scores
3. Propensity Scores
What's the Purpose?
1. Reduce the Universe
2. Tailor the Message
1. Voter Registration
2. Grassroots Effort
3. Phone Banking
4. Canvassing
5. Mailings
ID & Persuade
GOTV (Get Out the Vote)
Confirmed Supporters, Hard Democrats
Keys to Success
Accurate Contact Information
Volunteer Recruitment
Effective Message
Unregistered Voters
Active vs Retiree
Local Union
Primary Elections
General Elections
High Turnout
Low Turnout
Lean Republican, Lean Democrat
Full transcript