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SOUNDCLOUD 4'PS

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by

Mathieu Schiltz

on 16 January 2013

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Transcript of SOUNDCLOUD 4'PS

Price Product initially: hosting and sharing platform for musicians only

later: distribution platform for musicians and fans

now: social network + distribution platform for musicians, radio stations, etc. founded: 2007 in Berlin

launched: October 2008

employees: 100 Place Promotion
artist promotion = soundcloud promotion!

virus marketing: social networks Success Successful? Yes! by Mathieu Schiltz Marketing mix Source: http://www.soundcloud.com/ Source: http://www.alexa.com/siteinfo/soundcloud.com online and worldwide

direct, without intermediate agents Source: http://www.soundcloud.com no paid advertising for the product Source: http://www.alexa.com/siteinfo/soundcloud.com Source:
http://www.seoprofiler.com/analyze/soundcloud.com >20 million users +1,5 million users/month audio hosting market leader young company far away from reaching its peak improvements? mainly electronic music artists Necessary! target other music styles poor presence in Asia develop this market 15.01. = new myspace design target "older" people Thank you for your attention!
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