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the Creative Business Toolkit

developed by Helen Baxter of Mohawk Media, for the British Council's People In Your Neighbourhood (PIYN) programme for creative entrepreneurs.
by Mohawk Media on 30 July 2014

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Transcript of the Creative Business Toolkit

Structure
Productivity
Space
Helen Baxter
Indie
Identity
Animated infographics
@idanceatwork
@msbehaviour
Creative Business Structure
Money
Biz Toolkit
Motivation
Self Publish & Print
Strategy
Creative Business Toolkit
Metadata
Social Media Stars
Tools
What's Social Media ?
Media Monitoring
Strategy
Promotions
Tweet this Book
Giapo Gelato
@mohawkmedia
http://mohawkmedia.co.nz
Creative Commons
Own your own copyrights
Fear obscurity not piracy
Create a series or universe
http://www.davidparrish.com/page.asp?pgid=125&pgsid=33
Creative networks
Hollywood Model
Project based
Happiness leads to success
Online ID, Brand, Username, Tag
Search engines
Business Registry
Trademark
Domain Name/s
Namechk.com
Beware of "passing off"
Brands take time to grow
Avoid Interruptions
Nothing is ever perfect
Say No
Design your time
First things first
Ceiling height affects the way we think
Learn in different places
Stand up
to increase accuracy and idea innovation
Design your creative space
Flexible & modular
What's your motivation?
Drive - Daniel Pink
Intrinsic rewards
Batch process tasks
Not a plan - a direction
Short term action plans
Where do you want to be?
Where are you now?
Crowdfunding v Grants
Bootstrap v borrow
Donations
The Bootstrappers Bible - Free ebook:
http://sethgodin.typepad.com/seths_blog/2004/11/free_godin_eboo.html
Indiegogo
http://www.mindmeister.com/81360496
http://www.mindmeister.com/81377037
http://www.mindmeister.com/81531587
Sellaband
Threadless
Music
Books, Photobooks, eBooks & iPad
Material
Merchandise
Art
2d/3d
3d prints
Automate or delegate?
Teamwork
Xero
Skype
Gmail & docs
Diigo
Prezi
Mindmeister
Hootsuite
Doodle
Wordpress
Twitter
Search Flickr
Publish CC
Remix
Share
Jamendo
CCMixter
SWOT
SMART
Two way
Uncontrolled
Conversations
Watch & tweet
Read & comment
Engage & particpate
Facebook - fans
Linked In - Business / CV
Hootsuite
http://piyn.net
http://mohawkmedia.co.nz
Why? What? When?
Dear Lazyweb?
Follow interesting people
Who do you want to reach?
Go where the eyeballs are
Connects distributed content
#Hashtags
Twitter - lists, #hashtags, RTs
Twijector
Twibbon
Tweriod
Qwitter
http://search.twitter.com
You Tube clips - related links
Google Alerts
Klout
Follows, likes, RTs mentions
Trackur
Hootsuite
http://tweetthisbook.posterous.com/
The Wine Vault TV
Facebook, Twitter, Blogs, You Tube
Hangouts
Trello
http://danceatwork.net
Becoming The Ultimate Productivity Ninja
Sole Trader ?
Company?
Contracts
Transmedia
Multiple Platform$
Borderless storyworlds
Free ebooks
http://clientsfromhell.net/post/36125976824/the-free-freelancers-guide-for-2013
Goals as questions
https://www.haikudeck.com/privacy-education-presentation-brWLSMQjK5
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